Strategic communications
Make complex work easy to understand
Hard work deserves language people repeat back.
What strategic communications is
Strategic communications decides what an organization says, to whom, and in what order. It turns a complicated offer into plain statements that bid reviewers, boards and neighbors can repeat back. Everything else, from the website to the press release, is built from those statements.
What we do
Messaging and positioning
A short set of statements that says what you do, for whom, and why it matters, tested against how buyers already describe the category.
Public relations
Pitching, press materials and media preparation when the news deserves coverage beyond owned channels.
Websites and materials
Sites, pitch decks and print pieces that match how the organization actually works, not a template from another sector.
Owned media
Podcasts, radio segments and newsletters when local press cannot carry the full story on its own.
How an engagement works
- A discovery call names the audience, the decision they make, and the deadline that decision rides on.
- The senior team drafts messaging and a channel plan before production begins.
- Materials, sites and media ship from that record, with the same language on every surface.
- Launch support covers press, events and updates until the story holds on its own.
Proof
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Unanimous 5-0 Approval for California's First Greenfield Quarry in Nearly a Decade
Unanimous county approval for a new California quarry after years of outreach.
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Jibe – Brand Messaging
Brand messaging and a repeatable tagline for a transportation association.
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Advocacy Chiefs
Strategic rebrand and ACX mark for a multidisciplinary consulting firm.
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Art Hotel
Immersive nine-day art exhibit that drew regional press and visitors.
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Big Day of Giving
Communications support for the Sacramento region's twenty-four-hour giving day.
MKTNG broke the value triangle: delivering speed and quality, that saved us money simultaneously.
Related work
- The Art Hotel (Arts, earned media)
- Ops Perfection (Mortgage processing)
- Law Enforcement Chaplaincy Sacramento (Nonprofit)
- Big Day of Giving (Community campaign)
- Eskaton Traveling Gnome Project (Senior living)
- Natural Stone Design Gallery (Positioning)
- Infrastructure communications (Service)
- Controlling the narrative begins on your website (Blog)
Start a conversation.
Tell us about the decision you need someone to make, and who makes it.
Start a conversationQuestions we get
What does strategic communications include?
Messaging, earned and owned media, websites and materials, and the written record that keeps language consistent as more people speak for an organization.
Is MKTNG a PR firm or a marketing agency?
Both, run by one senior team. Messaging, press work and public materials come from the same people so the story matches everywhere.
What kinds of organizations do you work with?
Service companies of roughly 15 to 150 people, infrastructure projects and mission-driven organizations whose audiences decide their fate.
Do you work outside Sacramento?
Yes. Quarry, bioenergy and utility work spans Northern California and state-level programs while the firm stays based in Sacramento, California.
How do you keep facts and language consistent?
We keep one messaging record with approved facts, commitments and the exact language your team uses on every channel.
How do engagements start?
With a conversation about the decision you need someone to make and who makes it. Scope follows from there.