Big Day of Giving

BigDOG is the Sacramento Region Community Foundation’s Give Local Now push across five counties and hundreds of nonprofits. For twenty-four straight hours you’re asking strangers to behave like philanthropists. That only works if someone is scripting posts, answering the feed, and keeping prizes and benchmarks in view while the clock runs.

Two weeks ahead of giving day, MKTNG and the Foundation team coordinated promotion. We ran the official social accounts through the buildup and across the full day while staff stayed on at Cesar Chavez Park and Hot Italian Sacramento to post live from satellite activity.

May 5th numbers from that stretch: 12,970 posts, 2,023 contributors, 3,957,888 people reached, and 27,630,924 impressions served.

The heavy lift on planning belongs to the Sacramento Region Community Foundation team. On MKTNG’s side, Big Day was volunteer time, billed at zero to the Foundation.

Volunteer shifts on a civic clock still sharpen how loud you stay when the countdown hits zero.