Companies doing business in rural California: quarries and aggregate, construction, energy and bioenergy, agriculture, and other operators whose work is visible to a small community.

Do we need an active project or hearing?

No. Most of this work is about being known and trusted before a project comes up, so you're not introducing yourself at the hearing.

Northern and rural California. We're based in Sacramento and we show up in person.

Rural Community Communications

Earn the trust of the community you work in.

We help companies in rural California tell their own story.

Let's talk

Local papers are thinner than they used to be. The real conversation happens in Facebook groups, at the feed store, and at public comment. When a company stays quiet, someone else tells its story. We help companies in rural California tell their own.

The Lassen County Board of Supervisors approved Hat Creek's Skyline quarry unanimously on August 25, 2026: the first greenfield quarry approved in California in 10 years.

When we walked into that hearing, the county already knew who we were and what we were promising. I don't think we get to 5-0 without that.

Perry Thompson, President & CEO, Hat Creek Construction

Read the case study →

Your neighbors have read your paperwork now.

For a hundred years, almost nobody read an environmental report or a permit filing. Today anyone can ask an AI tool what your company's work means for their street, their water, or their home value, and get a confident answer drawn from every public document and article with your name on it.

Opposition shows up looking professional, too. Polished graphics built from your own filings take an afternoon to make. And the easiest vote a supervisor can cast is "let's take another month."

Silence isn't neutral.

What we do.

Community listening

Know what your neighbors think before it becomes a problem. We map where your community gets its news and what it's already saying about you.

Local media relationships

The weekly paper, the radio station, the publisher who calls when a Facebook thread heats up. We build those relationships before you need them.

Your own channels

A plain-language website, regular updates, a podcast, and materials your own people can carry around town. All saying the same honest thing.

Hearing preparation

Clear commitments, ready answers to every claim, and a county that already knows who you are when you walk in.

Brand and reputation

For companies whose name carries weight locally, and want it to keep carrying weight.

What we've learned in small communities.

Simple beats complete. People can't trust what they can't follow. A few clear commitments, visibly kept, earn more trust than every detail at once.
Say it before it happens. A water truck, a night shift, a new access road. A predictable surprise is still a surprise unless you announce it.
Show up in person, more than once. Rural trust is built face to face, over time.
Be local out loud. Local hiring, local suppliers, local sponsorships. Your neighbors can't credit what they don't know about.

Case study

Four commitments to Lassen County.

Hat Creek Construction has been part of Lassen County for over 50 years. Winning approval for a new quarry meant earning public support with the local press largely gone. We built Hat Creek a way to tell its own story, turned a reluctant spokesperson into a community voice through a podcast that championed others' work, and stood behind 78 environmental requirements with four clear commitments the county could hold them to.

Read the full story →

Hat Creek Construction Skyline quarry community communications

Where we've done it.

Hat Creek Construction, Lassen County
West Biofuels, bioenergy in rural California
Gas Research, Development & Deployment annual reporting for PG&E, SoCalGas, and the California Energy Commission, under CPUC oversight (case study)

Who you'll work with.

Scott Eggert, President

Scott has led MKTNG since 2014, building communications programs for companies, nonprofits, and public agencies across Northern California. He led the three-year community communications effort behind Hat Creek's Skyline quarry approval.

Laura Braden, Vice President of Public Relations

Laura brings 20 years of high-stakes public communications: Deputy Communications Director for Governor Arnold Schwarzenegger, communications for the Sacramento Kings through the financing, community approval, and building of Golden 1 Center, and VP of Communications at the California Medical Association.