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A practical process to catch off-brand phrasing in AI drafts before they publish, and the upstream fix that makes reviews shorter.
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How to read an AI roadmap: the five things a useful one covers, the warning signs, and why the first step should be small.
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Fourteen checks to run before, during, and after an AI build. Written for owners and operations leads, with no technical background assumed.
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For a company of 50 people, the choice between a local AI consultant and a national firm comes down to who sees how your work really happens.
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Who should be in the room, the questions we ask, what we don't do, and what comes next. A plain walkthrough of the first meeting.
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An AI agent reads your CRM literally. Here's the cleanup to do first, in order, from a build where 2,642 tags became about 60.
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Seven questions to ask any AI consultant before you sign, what a good answer sounds like, and how we answer each one ourselves.
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Every AI agent launching right now competes on reach, memory, or how fast you can connect and go. None of them ask whether the system underneath is telling the truth. Here's the pattern that does.
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AI writing tools leave tells beyond the em dash, and readers who spot them stop trusting the message. What actually holds is team accounts, a real voice file, and shared context, not another prompt tweak.
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AI writing tools leave identifiable fingerprints. Here are 21 of the most common tells: what they look like, why they happen, and how to fix them before your audience notices.
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Answer Engine Optimization (AEO) is how your content gets cited by AI platforms like ChatGPT, Claude, and Perplexity when people ask questions—different from SEO, growing fast, and still wide open for communications teams willing to adapt.
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91% of marketing teams now use AI, but adoption alone no longer differentiates leaders. Here's what The State of AI in Marketing 2026 means for communications and PR teams—and what to do about it.
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Host Scott Eggert and Creative Director Josh McCowen discuss the evolving creative landscape over the last decade, noting the massive shift from print design to digital platforms like social media and websites. While embracing the speed of modern tools like Figma and Photoshop, Josh stresses the ...
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I recently had the opportunity to give a presentation for CleanStart’s Perspectives podcast series. The topic was “Build Better Content Using AI,” and it was a fantastic discussion with an audience of startups, creatives, marketers, and nonprofit professionals. During the session, we explored how...
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Laura Braden, a veteran in marketing and strategic communications with 20 years of experience, joins the MKTNG 10 Year Podcast to discuss the evolution of the PR and marketing landscape. She shares insights from her extensive career, including her roles as Director of Communications for the Campa...
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Join us for a dynamic conversation with Erica Johnson on the MKTNG 10 Year Podcast! A true force in marketing and community impact, Erica’s journey is a testament to passion and perseverance. Currently, the Associate Director of Brand Marketing at the American Foundation for Suicide Prevent...
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Join us as we celebrate MKTNG’s 10th anniversary with a special interview featuring our very first employee, Angela Ficarelli! In this episode, we take a trip down memory lane, discussing the early days of MKTNG and Angela’s pivotal role in building our client relationships and innovative s...
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In the midst of AI’s meteoric rise, there’s a conversation not happening nearly enough outside tech conferences and industry echo chambers. While Silicon Valley debates the philosophical implications of frontier models, most professionals are asking much more practical questions: R...
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National media coverage can feel like winning the PR lottery. There’s nothing quite like telling a client, “We landed the Washington Post” or “CNBC wants you on tomorrow” or “Joe Rogan read your book, when can you fly to Austin?” The celebration emails fl...
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For decades, the press release reigned supreme in the communications kingdom—a formal declaration to the world that something important was happening. Write it up, blast it out on a newswire, and wait for journalists to come calling. But is this trusty tool still relevant in today’s overcro...
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This year, MKTNG celebrates a decade of crafting compelling marketing strategies and delivering impactful results for our clients. It’s a milestone that fills us with pride and gratitude. But every journey has a beginning, and ours started with a spark – a moment of realization, a leap of f...
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In construction, infrastructure, and development, success isn’t just about blueprints and bulldozers. It’s about building something equally important: trust and goodwill within the communities where projects take shape. Forward-thinking companies are recognizing that proactive communi...
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In today’s digital landscape, creating compelling content isn’t just about writing well—it’s about building a robust content machine that consistently delivers value to your audience. Whether you’re a seasoned marketer or a budding entrepreneur, mastering the art of conten...
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As communications and marketing professionals, we can amplify voices, shape narratives, and drive social change. But with that power comes a profound responsibility—especially when working with trauma survivors. By adopting trauma-informed approaches, we can ensure our storytelling empowers rathe...
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Now, let’s talk about turning your website into a content powerhouse. Picture this: a monthly newsletter that’s actually anticipated, not immediately relegated to the spam folder. Social media posts that spark conversations, not eye-rolls. Videos that people share voluntarily, not jus...
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How do you ensure your brand’s voice is heard in a world where everyone is shouting, and everything feels on fire? How do you get your message if you live in a rural community where the nearest newspaper is over two hours away? When current or prospective clients are in search of the latest...
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Remember the good old days when getting a mention in the local paper was a big win? Well, those days are gone, and pitching stories to the media is starting to seem like it matters as much as a political campaign’s yard sign strategy. Beyond just the 24/7+ news cycle, vanishing beat reporters, an...
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Author and therapist Resmaa Menakem defines trauma as “a thing or things that happened either too much, too soon, too fast, or for too long without something being attended to by something reparative or healing.” Trauma is common and pervasive and can impede an individual’s health, cr...
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As communications and marketing professionals, we’ve watched with fascination as artificial intelligence (AI) has transformed our industry. From chatbots to content generation tools, AI is undeniably powerful in helping streamline processes, boost productivity, enhance creativity, and impro...
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In the world of marketing, there’s a lot of noise. A cacophony of messages, all vying for attention, all claiming to be the best, the biggest, the most innovative. A million messages a day, competing to distract you and rob you of your productivity. A pop-up ad, push notification, text… “does you...
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Trauma is a pervasive issue that affects people from all walks of life, with research suggesting that 60% of men and 50% of women experience at least one trauma in their lives (National Center for PTSD, 2022). Without support and resources, trauma can negatively impact your health, well-being, an...
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In the ever-evolving realm of digital marketing, paid media has undergone a series of transformative changes, reshaping how brands connect with their audiences. From the dawn of the internet to the current era of advanced analytics, the strategies and technologies driving paid media have continua...
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Marketers are set to spend more than $460 billion on digital advertising in 2024, and with automated advertising now making up over 80% of the total digital display ad spend in the U.S., the landscape is buzzing with opportunity! But choosing between programmatic advertising and Google Ads can fe...
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What an incredible night! In 2023 I joined Social Venture Partners Sacramento where I also volunteered as a coach for this year’s Fast Pitch. Social Venture Partners is a philanthropic network that helps those out to do good, do better – bringing together donors, nonprofits and social enter...
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MKTNG is excited to announce our programming partnership with the Sacramento Business Journal. Launched six years ago as a forum for networking and education, Connectionopolis has provided a wealth of resources to thousands in the business community. For the past five years, Connectionopolis prog...
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This is what I thought when I was in the third grade. For a brief period in junior high, hot pink was all the rage, and I was in with both feet. Today, I love pink. I’m actually wearing a pale shade of it as I write this post. I enjoy wearing a variety of vibrant colors. Being colorful is bold, a...
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There’s something to be said for saying only what needs to be said. When we started MKTNG we knew the world didn’t need another typical agency that can ‘do it all’… we decided to focus on just what’s needed. A part of launching a new company is building on, or taking away from, existing business ...
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