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In the world of marketing, there’s a lot of noise. A cacophony of messages, all vying for attention, all claiming to be the best, the biggest, the most innovative. A million messages a day, competing to distract you and rob you of your productivity. A pop-up ad, push notification, text… “does your vehicle have an […]
What an incredible night! In 2023 I joined Social Venture Partners Sacramento where I also volunteered as a coach for this year’s Fast Pitch. Social Venture Partners is a philanthropic network that helps those out to do good, do better – bringing together donors, nonprofits and social enterprises so we can make a greater collective […]
Every movement needs an icon, a flag, a symbol that unifies the members of their movement. These symbols can serve many purposes. They can serve a catalyst for stirring up fervor and rallying members, as is the case with many flags. For icons, which is relative to note, have their root in religious paintings of […]
- Scott Eggert
- 3 min read
- — Branding, Culture
In the world of marketing, there’s a lot of noise. A cacophony of messages, all vying for attention, all claiming to be the best, the biggest, the most innovative. A million messages a day, competing to distract you and rob you of your productivity. A pop-up ad, push notification, text… “does your vehicle have an […]
- Scott Eggert
- 3 min read
- — Nonprofits
What an incredible night! In 2023 I joined Social Venture Partners Sacramento where I also volunteered as a coach for this year’s Fast Pitch. Social Venture Partners is a philanthropic network that helps those out to do good, do better – bringing together donors, nonprofits and social enterprises so we can make a greater collective […]
- Scott Eggert
- 3 min read
- — Branding
Every movement needs an icon, a flag, a symbol that unifies the members of their movement. These symbols can serve many purposes. They can serve a catalyst for stirring up fervor and rallying members, as is the case with many flags. For icons, which is relative to note, have their root in religious paintings of […]
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- Scott Eggert
- 3 min read
- — Culture, News, Sacramento
Next Tuesday is a big day. A big day for us, and you too, even if you don’t know it. The first Tuesday in May. As it has been for the past two years, and from here on out, let it be known as the Big Day of Giving. Next Tuesday, tens of thousands of […]
- Scott Eggert
- 3 min read
- — News, Sacramento
MKTNG is excited to announce our programming partnership with the Sacramento Business Journal. Launched six years ago as a forum for networking and education, Connectionopolis has provided a wealth of resources to thousands in the business community. For the past five years, Connectionopolis programming has been a partnership with Social Media Club Sacramento, or SMCSAC […]
- Scott Eggert
- 3 min read
- — Culture, Sacramento
Last week I had the honor of being the special guest at the PRSA mixer at Downtown & Vine. During the meeting, I enjoyed the opportunity to meet many of the members as well as a contingent of students from PRSSA Sacramento State and local community colleges, all in attendance. I spent some time cogitating […]
- Scott Eggert
- 3 min read
- — Culture, Work
Recently a friend inquired, in very general terms, “how we do what we do” as a business owner? In a moment of clarity, I offered the following response:“We only hire the best talent we can find. We delight our customers. We charge what we are worth. We use technology when ever possible to be efficient, […]
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