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Author and therapist Resmaa Menakem defines trauma as “a thing or things that happened either too much, too soon, too fast, or for too long without something being attended to by something reparative or healing.” Trauma is common and pervasive and can impede an individual’s health, creativity, focus, and ability to thrive in the workplace. […]
As communications and marketing professionals, we’ve watched with fascination as artificial intelligence (AI) has transformed our industry. From chatbots to content generation tools, AI is undeniably powerful in helping streamline processes, boost productivity, enhance creativity, and improve audience engagement. The marketplace has been proliferated with tools and apps promising MAGICAL results (the symbol most companies […]
In the world of marketing, there’s a lot of noise. A cacophony of messages, all vying for attention, all claiming to be the best, the biggest, the most innovative. A million messages a day, competing to distract you and rob you of your productivity. A pop-up ad, push notification, text… “does your vehicle have an […]
- Laura Braden
- 3 min read
- — Culture, Trauma Informed
Author and therapist Resmaa Menakem defines trauma as “a thing or things that happened either too much, too soon, too fast, or for too long without something being attended to by something reparative or healing.” Trauma is common and pervasive and can impede an individual’s health, creativity, focus, and ability to thrive in the workplace. […]
- Laura Braden
- 3 min read
- — AI, Content Marketing
As communications and marketing professionals, we’ve watched with fascination as artificial intelligence (AI) has transformed our industry. From chatbots to content generation tools, AI is undeniably powerful in helping streamline processes, boost productivity, enhance creativity, and improve audience engagement. The marketplace has been proliferated with tools and apps promising MAGICAL results (the symbol most companies […]
- Scott Eggert
- 3 min read
- — Branding, Culture
In the world of marketing, there’s a lot of noise. A cacophony of messages, all vying for attention, all claiming to be the best, the biggest, the most innovative. A million messages a day, competing to distract you and rob you of your productivity. A pop-up ad, push notification, text… “does your vehicle have an […]
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- Laura Braden
- 3 min read
- — Culture, Public Relations, Trauma Informed
Trauma is a pervasive issue that affects people from all walks of life, with research suggesting that 60% of men and 50% of women experience at least one trauma in their lives (National Center for PTSD, 2022). Without support and resources, trauma can negatively impact your health, well-being, and quality of life. There is no […]
- Theresa Christian
- 3 min read
- — Digital Advertising
In today’s digital playground, change isn’t just happening—it’s hitting the gas! Gartner’s 2023 CMO Spend and Strategy Survey reveals that 25.6% of marketing budgets are now devoted to paid media, highlighting its star role in brands’ modern marketing strategies. With new tech, shifting consumer habits, and fresh regulations, it’s time not just to keep up […]
- Theresa Christian
- 3 min read
- — Digital Advertising
Paid media isn’t just another item to tick off your marketing checklist; it’s a powerful strategy that drives growth and boosts your brand’s influence. Here’s why paid media is crucial for any well-rounded marketing plan: Elevating Your Brand Beyond Organic Reach Paid media helps amplify your brand’s message beyond what organic efforts can achieve […]
- Theresa Christian
- 3 min read
- — Digital Advertising
In the ever-evolving realm of digital marketing, paid media has undergone a series of transformative changes, reshaping how brands connect with their audiences. From the dawn of the internet to the current era of advanced analytics, the strategies and technologies driving paid media have continually adapted to meet the needs of both advertisers and consumers. […]
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