Natural Stone Design Gallery

You’re off the corridor of showrooms south of Sacramento, not inside it. Twenty-five years in, Natural Stone Design Gallery had drifted from the buyers actually walking through the door.

MKTNG ran the brand positioning work: audience, what’s different about them, and what the buyer gets.

The studio shipped a refreshed brand image and the tagline Own Your Style as the phrase they own in the trade.

Thin briefs produce short stories. This one stays at that scale.