PG&E Workshop
Our frequent project partners at Momentum asked us to produce this workshop on behalf of PG&E. PG&E needed to produce a high-quality public workshop focusing on gas research and climate change efforts. They emphasized the need for transparent communication, audience engagement, and the ability to gather real-time feedback. Our challenge was to create an interactive experience while ensuring smooth and professional execution so speakers could focus on delivering their remarks and answering questions without distractions or logistical concerns. Our Approach We started the project by collaborating closely with PG&E to understand better their objectives, target audience, and desired outcomes. Armed with this knowledge, we crafted a comprehensive strategy that encompassed every aspect of the production process developed promotional copy in line with their brand guidelines, managed RSVPs efficiently, and coordinated logistics, including webinar setup, technical requirements, and testing worked to ensure every team member was well-prepared and equipped to handle any situation that might arise maintained open lines of communication with PG&E, providing regular updates and seeking their input to ensure alignment with their vision. Throughout the process, our goal was to be a fun and energetic partner, bringing our expertise to the table while alleviating any stress or burden from PG&E’s team. Outcome The workshop was a resounding success. The technical and logistical elements ran smoothly, and the live Q&A sessions and audience polls were seamlessly integrated into the program, fostering a dynamic atmosphere that kept attendees involved throughout the workshop. Despite any issues, we still walked away from the experience with new ideas and strategies to improve their process for future workshops. This and the feedback gathered during the event provided valuable insights that PG&E could leverage to refine strategies and initiatives moving forward. The quality and content also resulted in unsolicited positive feedback from state regulators and stakeholders.
Go Palladio Mallâ
Reaching customers socially and bringing the virtual world to reality. Keeping the conversations top of mind with current retail store locations, products available, places to dine and events. Engaging with customers online keeps our client top of mind in the virtual social community and reminds real customers that Palladio in Folsom is the place they love to shop, dine and play.
Big Day of Giving
A program of the Sacramento Region Community Foundationâs Give Local Now campaign and 529 non-profits in the five-county region. The Big Day of Giving, or BigDOG as it has become known, is a twenty-four-hour marathon of giving aimed at activating everyday citizens as philanthropists. In the weeks ahead of the campaign, the Foundation was in need of a professional team to manage content generation and engagement throughout the activation of the campaign. Our Approach Two weeks prior to the Day of Giving, the MKTNG team collaborated with the Sacramento Region Community Foundation team to promote the Big Day of Giving. MKTNG took over the campaignâs official social media accounts for the two-week period ahead of the Day of Giving in addition to the day itself. MKTNG staff was onsite for the entire 24 hours during the giving campaign as well as at two separate satellite events, monitoring the official accounts and providing live updates to the public about prizes and benchmarks throughout the campaign. Outcome On May 5th real-time social event posts extended the reach of the Big Day message further with our positions at Cesar Chavez Park and the Hot Italian in Sacramento. 12,970 posts created, 2,023 Contributors, 3,957,888 people reached, and 27,630,924 impressions served. * The results of the campaign were in major part due to the excellent planning and hard work of the Sacramento Region Community Foundation team. ** The Big Day of Giving was a volunteer effort of MKTNG. Our time was donated at no cost to the Region Community Foundation.
Palladio Stache Bash
MKTNG conceived of the The Stache Bash as a live concert and party in collaboration with Yelp and Palladio. Hosted on the Palladio Piazza, proceeds from the event benefited Folsomâs Leading Young Professionals (FLYP). Our Approach MKTNG created the Stache Bash as an opportunity for the Palladio Mall and itâs 55+ Stores to connect with a younger and influential demographic. With Yelp as our partner, we collaboratively organized a unique event that offered an experience tailored to the Yelp community members in the target demographic. The Stache Bach featured James Cavern, a live DJ, free beer (served by Coorâs Girls) as well as food, massage and other services from Palladio vendors. Outcome The Elite status Yelp attendees enjoyed tasty bites, drinks, plus, live music and the engaged with a variety of the retail and food vendors on the day. Reviews, content, and images were created in real time and for many days after the event. The event raised $2600 for FLYP, increased foot traffic to the Palladio, and provided authentic reviews from the attendees experiences. Vendors and Sponsors: Chicago Fire ⢠Chocolate Architect ⢠Chops Steak Seafood & Bar ⢠Jakeâs Desserts ⢠Johnny Rockets ⢠Panera Bread ⢠Pinkberry ⢠Red Robin ⢠Starbucks ⢠Bella Grace Vineyards ⢠Corona ⢠Prospect Cellars ⢠Reyka Vodka ⢠Skinner Vineyards ⢠Uphill Vineyards ⢠Apricot Lane ⢠Phenix Salon & Suite ⢠Serenity Spa ⢠White House Black Market ⢠James Cavern ⢠Photostudio29
Pottery Worldâ
A long time purveyor of fine pottery and home decor, Pottery World has grown to sell other products, opened new locations and a cafe. After decades of business, the creative for their website, social media, online and print advertising had become disjointed. The ad creative was often provided for free by advertising vendors. Creative grew disparate and lacked key brand touchstones. Our Approach Develop clearer brand standards which included logo treatments, colors, fonts and a style guide. Centralize the creative development and create a unified approach to the brand and campaigns. Outcome We were able to gain control of the brand through developing a centralized creative process. Weekly creative campaigns are developed collaboratively and concurrently with the client and deployed through each of the advertisers. Print and online ads contained the same offers and brand treatments. Advertising was also consolidated to fewer vendors to streamline reporting and simplify tracking.
Natural Stone Design Galleryâ
Off the Grid and apart from any design districts around Sacramento, Natural Stone Design Gallery is a stand-alone showroom isolated south of Sacramento. With over 25 years in business, Natural Stone Design Gallery had lost touch with their clientele. Our Approach Through the MKTNG brand positioning process, we provided Natural Stone Design Gallery with clarity regarding their target audience, competitive advantage and the benefit to their client. Outcome MKTNG developed a new brand image, and tagline âOwn Your Styleâ that presents a unique point of difference they own in their industry.
Eskaton Traveling Gnome Project
The Traveling Gnome Project was launched last year by Carly Amastisto, Activities Director for Eskaton Lodge Cameron Park. Project was conceived as a way in increase engagement by Eskaton residents with their community, but it has gone much further. Residents were paired with community members who were taking trips that had ties to resident careers or hobbies. The gnomes are adopted by community members who travel and take pictures of their gnomes exploring the world. Our Approach It turns out that one resident at Eskaton Lodge Cameron Park is fan of watching the news. MKTNG reached out to friend and reporter Nha Nguyen at KMAX 31 about participating in this unique campaign. Outcome In addition to a live broadcast to kick off the campaign, Nha adopted Wee John for the summer. Nha has been taking Wee John on location and involving him in a variety of her shoots. you can follow their adventures together on on Nhaâs Instagram account, as well as others on the Eskaton Traveling Gnome Project Facebook page.
Sacramento Beer Week at Palladio
/MKTNG connected the Folsom community with the celebration of Sacramento Beer Week at the Palladio! We combined forces with Chicago Fire, Whole Foods Market, Chops Steakhouse and the Chocolate Architect and brought craft brew culture to suburbia. Participants had fun traveling each day to the four locations at the Palladio Mall, tasting a variety of craft beer, and having their passports stamped to win prizes. Our Approach /MKTNG saw an opportunity to reach local craft beer enthusiasts in the suburbs, bringing the social experience and celebration of craft beer to Folsom. We captured the attention of local craft beer followers with a unique pairing of Oak Park Brewery and Chocolate Architects hand made chocolate along with other participating locations, Whole Foods Market, Chops Steakhouse and Chicago Fire. Our goal was to provide a social experience, similar to a pub crawl, for a younger, social diner that might ordinarily seek this type of activity in Midtown or Downtown Sacramento, with an added incentive of a different beer flavor featured each day. Outcome Attendees enjoyed tasting the daily rotation of craft brews, hand made chocolate, dining and raising their glass of craft beer during the 10-day event. The Folsom craft beer supporters took reality to the social spaces and shared their experiences online using #PalladioBeerWeek. We captured the eye of Good Day Sacramento and increased exposure by reaching over 350K people. Participating restaurants saw an increase in tabs, beer sales, tastings, new customers and return visits by customers within the week.
Big day of Giving 2016
Big Day of Giving, or #BigDOG2016, is the 2016 online philanthropy campaign for the Sacramento Region Community Foundation. Now in itâs 3rd year, the twenty-four-hour marathon of giving has become the driving force for over 570 regional nonprofits. The Foundation turned to MKTNG once again to provide online marketing support ahead of the Big Day, with around the clock support on the Day of Giving. Our Approach The MKTNG team managed the online marketing for BigDOG for the month prior, promoting the Big Day. Event pages for the Foundation sponsored day and half-time show. By 8am on the Day of Giving, website servers managed by a third party began operating slowly, hindering donations and creating a poor experience for donors and nonprofits. Updates focused on rallying participation and maintaining excitement. MKTNG provided around the clock support for donors and nonprofits. MKTNG provided extended support through the prolonged 39 hour marathon of giving. Outcome On May 3th & 4th, 2016 MKTNG prov ided real time reports to the public and local non-profits from headquarters as well the Cesar Chavez Park Half-time Show. Using positive messages and memes and converting social media channels into a customer support line, donors were redirected to alternative sites for donating. The Region raised $7.4 Million for participating nonprofits, more than their goal, and a significant increase over the previous year. * The results of the campaign was in part due to the excellent planning and hard work of the Sacramento Region Community Foundation team. ** The Big Day of Giving was a volunteer effort of MKTNG. Our time was donated at no cost to the Region Community Foundation and https://bigdayofgiving.org.
