BIG Day of Giving
Two week prior to the Day of Giving, the MKTNG team collaborated with the Sacramento Region Community Foundation team to promote the Big Day of Giving. MKTNG took over the campaign’s official social media accounts for the two week period ahead of the Day of Giving in addition to the day of. MKTNG staff was onsite for the entire 24 hours during the giving campaign as well as at two separate satellite events, monitoring the official accounts and providing live updates to the public about prizes and benchmarks throughout the campaign.
On May 5th real time social event posts extended the reach of the Big Day message further with our positions at Cesar Chavez Park and the Hot Italian in Sacramento. 12,970 posts created, 2,023 Contributors, 3,957,888 people reached, 27,630,924 impressions served.
* The results of the campaign was in major part due to the excellent planning and hard work of the Sacramento Region Community Foundation team.
** The Big Day of Giving was a volunteer effort of MKTNG. Our time was donated at no cost to the Region Community Foundation.