A long time purveyor of fine pottery and home decor, Pottery World has grown to sell other products, opened new locations and a cafe. After decades of business, the creative for their website, social media, online and print advertising had become disjointed. The ad creative was often provided for free by advertising vendors. Creative grew disparate and lacked key brand touchstones.
Develop clearer brand standards which included logo treatments, colors, fonts and a style guide. Centralize the creative development and create a unified approach to the brand and campaigns.
We were able to gain control of the brand through developing a centralized creative process. Weekly creative campaigns are developed collaboratively and concurrently with the client and deployed through each of the advertisers. Print and online ads contained the same offers and brand treatments. Advertising was also consolidated to fewer vendors to streamline reporting and simplify tracking.