/MKTNG connected the Folsom community with the celebration of Sacramento Beer Week at the Palladio! We combined forces with Chicago Fire, Whole Foods Market, Chops Steakhouse and the Chocolate Architect and brought craft brew culture to suburbia. Participants had fun traveling each day to the four locations at the Palladio Mall, tasting a variety of craft beer, and having their passports stamped to win prizes.
Our Approach
/MKTNG saw an opportunity to reach local craft beer enthusiasts in the suburbs, bringing the social experience and celebration of craft beer to Folsom. We captured the attention of local craft beer followers with a unique pairing of Oak Park Brewery and Chocolate Architects hand made chocolate along with other participating locations, Whole Foods Market, Chops Steakhouse and Chicago Fire. Our goal was to provide a social experience, similar to a pub crawl, for a younger, social diner that might ordinarily seek this type of activity in Midtown or Downtown Sacramento, with an added incentive of a different beer flavor featured each day.
Outcome
Attendees enjoyed tasting the daily rotation of craft brews, hand made chocolate, dining and raising their glass of craft beer during the 10-day event. The Folsom craft beer supporters took reality to the social spaces and shared their experiences online using #PalladioBeerWeek. We captured the eye of Good Day Sacramento and increased exposure by reaching over 350K people. Participating restaurants saw an increase in tabs, beer sales, tastings, new customers and return visits by customers within the week.
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