Intero Real Estate – Branding, Advertising and Content Marketing
Previous slide Next slide Intero Real Estate in Vacaville is the successful brokerage of Elizabeth Fry. With over 35 years of experience, Elizabethâs brokerage covers a four county area from Yolo and Solano to Napa and Sonoma. Having practiced real estate under a few companies over the years, there was a desire to bring focus to the brand hierarchy, as well as push the boundaries of the Intero branding, established by parent Berkshire Hathaway.  Our Approach Using data from recent years sales, we were able to provide a more accurate picture of the most profitable Intero customer. Speaking to not just any home seller, but a seller moving up to their second, third or more home, helped us to tune the branding and messaging for Intero to reach a more experienced clientele. Using insights from the MKTNG Brandstorm workshop we conducted with Intero, we identified their position in the marketplace, honed their creative and established a cohesive hierarchy for their brand.  Outcome Intero was advertising in a variety of mediums, with each vendor taking some liberty with their brand. MKTNG created striking templates for advertising as well as for the recruitment of agents. We established a tagline for their brokerage based on their clients desire to buy or sell the right place, right price and at the right time, âIt Time for Interoâ. Â
Brightwork Content Marketing
Previous slide Next slide Brightwork Realty Advocates cared about content marketing. Brightwork Realty Advocates is a real estate group serving the East Bay Area in Northern California. They partner with their clients to help them make smart, solutions-based real estate choices to achieve their real estate goals. Keeping top of mind in the residents of the communities they service is crucial to their success and growth. Our Approach Utilized social content creation, relevant blogs, and email marketing to keep top-of-mind and deliver interesting and useful real estate information to people interested in East Bay area real estate. Posted regular social content that was branded and relevant, allowing the individual realtors to share posts to their sphere of influence and increase brand awareness amongst potential clients. Regularly published blogs on the website help position the brand as an expert in the industry. Created a monthly branded email sent out to each agentâs CRM to keep them top-of-mind and deliver helpful information to warm leads. Outcome The social content has increased the reach on their social media platforms on average by 300% and increased the content reactions by 600% on average! The blogs have helped increase website traffic to their new website that launched mid-year, which has helped increase the retargeting audiences for their digital display ad campaigns. The agent-branded emails have had an average open rate and click rate over the industry average each month and have helped the agents foster better relationships with potential and existing clients. Â
Cresleigh homes
Cresleigh is a developer providing homes in five states. Cresleigh is a developer of multiple dwelling units (apartment and townhome communities), single family homes and mixed use commercial buildings in the urban core.
Big Day of Giving
A program of the Sacramento Region Community Foundationâs Give Local Now campaign and 529 non-profits in the five-county region. The Big Day of Giving, or BigDOG as it has become known, is a twenty-four-hour marathon of giving aimed at activating everyday citizens as philanthropists. In the weeks ahead of the campaign, the Foundation was in need of a professional team to manage content generation and engagement throughout the activation of the campaign. Our Approach Two weeks prior to the Day of Giving, the MKTNG team collaborated with the Sacramento Region Community Foundation team to promote the Big Day of Giving. MKTNG took over the campaignâs official social media accounts for the two-week period ahead of the Day of Giving in addition to the day itself. MKTNG staff was onsite for the entire 24 hours during the giving campaign as well as at two separate satellite events, monitoring the official accounts and providing live updates to the public about prizes and benchmarks throughout the campaign. Outcome On May 5th real-time social event posts extended the reach of the Big Day message further with our positions at Cesar Chavez Park and the Hot Italian in Sacramento. 12,970 posts created, 2,023 Contributors, 3,957,888 people reached, and 27,630,924 impressions served. * The results of the campaign were in major part due to the excellent planning and hard work of the Sacramento Region Community Foundation team. ** The Big Day of Giving was a volunteer effort of MKTNG. Our time was donated at no cost to the Region Community Foundation.
DinePros
MKTNG was approached by the SacPro investment team to advise on options they were considering for advertising campaigns. We discovered that among their business consulting services, was restaurant consulting. These revenue rich services were diminished among the dozens of services the company provided to businesses of all types. Our Approach MKTNG advised the investors to create a subsidiary which would operate independently as a restaurant operations consulting company, deploying restaurant rescue programs. Outcome The company was put through the MKTNG brand positioning program and was born. Positioned as the âEatery Expertsâ Dine Pros are the superheroes that save struggling restaurants.
Aurora Beautyâ
Servicing an upscale but unique clientele in Roseville, Aurora was in search of a brand that communicated class, but helped them to stand-out among the many beauty salons in the Roseville area. Our Approach After the MKTNG brand positioning process revealed the target demographic and the opportunity in the region served by Aurora, a visual solution was sought that would reach the target demographic without disappearing among the many competitors in the area. Outcome After several options were considered, one design became an obvious solution. The lips logo was youthful and impacting. Additionally, a mole was added to the logo to evoke the romance and beauty of Cindy Crawford or Marilyn Monroe, communicating elegance and personality.
Palladio Stache Bash
MKTNG conceived of the The Stache Bash as a live concert and party in collaboration with Yelp and Palladio. Hosted on the Palladio Piazza, proceeds from the event benefited Folsomâs Leading Young Professionals (FLYP). Our Approach MKTNG created the Stache Bash as an opportunity for the Palladio Mall and itâs 55+ Stores to connect with a younger and influential demographic. With Yelp as our partner, we collaboratively organized a unique event that offered an experience tailored to the Yelp community members in the target demographic. The Stache Bach featured James Cavern, a live DJ, free beer (served by Coorâs Girls) as well as food, massage and other services from Palladio vendors. Outcome The Elite status Yelp attendees enjoyed tasty bites, drinks, plus, live music and the engaged with a variety of the retail and food vendors on the day. Reviews, content, and images were created in real time and for many days after the event. The event raised $2600 for FLYP, increased foot traffic to the Palladio, and provided authentic reviews from the attendees experiences. Vendors and Sponsors: Chicago Fire ⢠Chocolate Architect ⢠Chops Steak Seafood & Bar ⢠Jakeâs Desserts ⢠Johnny Rockets ⢠Panera Bread ⢠Pinkberry ⢠Red Robin ⢠Starbucks ⢠Bella Grace Vineyards ⢠Corona ⢠Prospect Cellars ⢠Reyka Vodka ⢠Skinner Vineyards ⢠Uphill Vineyards ⢠Apricot Lane ⢠Phenix Salon & Suite ⢠Serenity Spa ⢠White House Black Market ⢠James Cavern ⢠Photostudio29
Natural Stone Design Galleryâ
Off the Grid and apart from any design districts around Sacramento, Natural Stone Design Gallery is a stand-alone showroom isolated south of Sacramento. With over 25 years in business, Natural Stone Design Gallery had lost touch with their clientele. Our Approach Through the MKTNG brand positioning process, we provided Natural Stone Design Gallery with clarity regarding their target audience, competitive advantage and the benefit to their client. Outcome MKTNG developed a new brand image, and tagline âOwn Your Styleâ that presents a unique point of difference they own in their industry.
