Jibe – Brand Messaging
Previous slide Next slide Jibe is a transportation management association, but they are far more than that. As advocates of public transportation, ride sharing, bicycling to school and work, Jibe are the champions of making North Natomas a more livable and thriving community. MKTNG was invited by partners, Boost Media Group to host a workshop that helps to build on many years of successful campaigns and advocacy in order to bring greater clarity to their identity and elevate awareness of their mission in the community. Our Approach Utilizing elements of the MKTNG Brandstorm approach, we collaborated on a half-day workshop. During our time together we discussed the history of Jibe, challenges they have experienced, as well as data from a survey of community awareness and sentiment. After the half-day workshop, members of the MKTNG and Boost Media Group team spent many sessions deliberating and discussing improvements to the Jibe messaging platform. Outcome The results of the workshop provided useful insights and specific recommendations that ranged from messaging to a new tagline. A brand position was established for Jibe as well as a soundbite identity statement that equips the staff during their many public presentations throughout the year. Jibe’s value to the community is through its empowerment. Through their walk to school programs and bicycle repair clinics, they are the champions of choice. The choice to walk an extra day to school, or bicycle to work, because, Every Journey Matters.
Intero Real Estate – Branding, Advertising and Content Marketing
Previous slide Next slide Intero Real Estate in Vacaville is the successful brokerage of Elizabeth Fry. With over 35 years of experience, Elizabeth’s brokerage covers a four county area from Yolo and Solano to Napa and Sonoma. Having practiced real estate under a few companies over the years, there was a desire to bring focus to the brand hierarchy, as well as push the boundaries of the Intero branding, established by parent Berkshire Hathaway. Our Approach Using data from recent years sales, we were able to provide a more accurate picture of the most profitable Intero customer. Speaking to not just any home seller, but a seller moving up to their second, third or more home, helped us to tune the branding and messaging for Intero to reach a more experienced clientele. Using insights from the MKTNG Brandstorm workshop we conducted with Intero, we identified their position in the marketplace, honed their creative and established a cohesive hierarchy for their brand. Outcome Intero was advertising in a variety of mediums, with each vendor taking some liberty with their brand. MKTNG created striking templates for advertising as well as for the recruitment of agents. We established a tagline for their brokerage based on their clients desire to buy or sell the right place, right price and at the right time, “It Time for Intero”.
Go Palladio Mall
Reaching customers socially and bringing the virtual world to reality. Keeping the conversations top of mind with current retail store locations, products available, places to dine and events. Engaging with customers online keeps our client top of mind in the virtual social community and reminds real customers that Palladio in Folsom is the place they love to shop, dine and play.
Pottery World
A long time purveyor of fine pottery and home decor, Pottery World has grown to sell other products, opened new locations and a cafe. After decades of business, the creative for their website, social media, online and print advertising had become disjointed. The ad creative was often provided for free by advertising vendors. Creative grew disparate and lacked key brand touchstones. Our Approach Develop clearer brand standards which included logo treatments, colors, fonts and a style guide. Centralize the creative development and create a unified approach to the brand and campaigns. Outcome We were able to gain control of the brand through developing a centralized creative process. Weekly creative campaigns are developed collaboratively and concurrently with the client and deployed through each of the advertisers. Print and online ads contained the same offers and brand treatments. Advertising was also consolidated to fewer vendors to streamline reporting and simplify tracking.
Sacramento Beer Week at Palladio
/MKTNG connected the Folsom community with the celebration of Sacramento Beer Week at the Palladio! We combined forces with Chicago Fire, Whole Foods Market, Chops Steakhouse and the Chocolate Architect and brought craft brew culture to suburbia. Participants had fun traveling each day to the four locations at the Palladio Mall, tasting a variety of craft beer, and having their passports stamped to win prizes. Our Approach /MKTNG saw an opportunity to reach local craft beer enthusiasts in the suburbs, bringing the social experience and celebration of craft beer to Folsom. We captured the attention of local craft beer followers with a unique pairing of Oak Park Brewery and Chocolate Architects hand made chocolate along with other participating locations, Whole Foods Market, Chops Steakhouse and Chicago Fire. Our goal was to provide a social experience, similar to a pub crawl, for a younger, social diner that might ordinarily seek this type of activity in Midtown or Downtown Sacramento, with an added incentive of a different beer flavor featured each day. Outcome Attendees enjoyed tasting the daily rotation of craft brews, hand made chocolate, dining and raising their glass of craft beer during the 10-day event. The Folsom craft beer supporters took reality to the social spaces and shared their experiences online using #PalladioBeerWeek. We captured the eye of Good Day Sacramento and increased exposure by reaching over 350K people. Participating restaurants saw an increase in tabs, beer sales, tastings, new customers and return visits by customers within the week.
