Law Enforcement Chaplaincy Sacramento (LECS)
The Law Enforcement Chaplaincy Sacramento (LECS) is a faith-based, non-profit 501(c)(3) organization that provides trauma response and care to first responders and their families, as well as community members, 24/7. LECS chaplains offer confidential support, guidance, and empathy during times of crisis, serving all individuals regardless of religion, race, ethnicity, age, gender, or sexual orientation. They also provide in-person death notifications for the Coroner’s office and support law enforcement agencies at local, state, and federal levels. Established in 1977, LECS has been serving Sacramento County for over 40 years. Project Overview MKTNG partnered with LECS on several key initiatives, including a significant logo revision project, printing services for an event, and support for their ribbon cutting ceremony. Logo Revision and Branding: LECS sought to revise its logo and create new swag. Given the quality of their existing logo file and the extent of desired changes, MKTNG decided to start from scratch, providing a wholesale new mock-up of the logo. MKTNG presented multiple logo options, including variations with and without a banner, with “Sacramento” or “Est. in 1977,” and alternative flag designs. MKTNG also suggested “Paraclete” as a sub-brand name for LECS’s consulting services, offering to incorporate it into the logo to differentiate these services. Additionally, MKTNG refined the logo by incorporating a blue circle with a yellow/golden trim, reflecting California’s official colors, and darkened the inner star’s background to highlight the oak leaves. The wavy banner in the original logo was replaced with a gentle arch for improved legibility of the “Chaplain” label. Printing Services: MKTNG facilitated printing services for an LECS event, which included four 24×36-inch foam core full-color posters and 200 pages (8.5×11 inches) to be printed and cut in half to create 400 programs. Ribbon Cutting Event Support: MKTNG attended the ribbon cutting ceremony for the new LECS building, which features dedicated offices for head chaplains and a new training center. Scott Eggert, President of MKTNG, spoke at the event, emphasizing the crucial role chaplains play in supporting the community and first responders. He highlighted that the new facility would allow for more comprehensive training sessions, benefiting both chaplains and officers. His speech underlined that investing in LECS means investing in the resilience of first responders, the healing of neighbors, and the strength of the community. Outcome Through these collaborations, MKTNG provided LECS with a comprehensive brand refresh, essential printing materials for a key event, and a strong public presence at their new facility’s inauguration. The new logo designs offered a more flexible and authentic representation of LECS. The printing services ensured LECS had the necessary materials for their event. MKTNG’s participation in the ribbon cutting ceremony helped articulate the vital mission and impact of LECS within the community.
Jibe – Brand Messaging
Previous slide Next slide Jibe is a transportation management association, but they are far more than that. As advocates of public transportation, ride sharing, bicycling to school and work, Jibe are the champions of making North Natomas a more livable and thriving community. MKTNG was invited by partners, Boost Media Group to host a workshop that helps to build on many years of successful campaigns and advocacy in order to bring greater clarity to their identity and elevate awareness of their mission in the community. Our Approach Utilizing elements of the MKTNG Brandstorm approach, we collaborated on a half-day workshop. During our time together we discussed the history of Jibe, challenges they have experienced, as well as data from a survey of community awareness and sentiment. After the half-day workshop, members of the MKTNG and Boost Media Group team spent many sessions deliberating and discussing improvements to the Jibe messaging platform. Outcome The results of the workshop provided useful insights and specific recommendations that ranged from messaging to a new tagline. A brand position was established for Jibe as well as a soundbite identity statement that equips the staff during their many public presentations throughout the year. Jibe’s value to the community is through its empowerment. Through their walk to school programs and bicycle repair clinics, they are the champions of choice. The choice to walk an extra day to school, or bicycle to work, because, Every Journey Matters.
Intero Real Estate – Branding, Advertising and Content Marketing
Previous slide Next slide Intero Real Estate in Vacaville is the successful brokerage of Elizabeth Fry. With over 35 years of experience, Elizabeth’s brokerage covers a four county area from Yolo and Solano to Napa and Sonoma. Having practiced real estate under a few companies over the years, there was a desire to bring focus to the brand hierarchy, as well as push the boundaries of the Intero branding, established by parent Berkshire Hathaway. Our Approach Using data from recent years sales, we were able to provide a more accurate picture of the most profitable Intero customer. Speaking to not just any home seller, but a seller moving up to their second, third or more home, helped us to tune the branding and messaging for Intero to reach a more experienced clientele. Using insights from the MKTNG Brandstorm workshop we conducted with Intero, we identified their position in the marketplace, honed their creative and established a cohesive hierarchy for their brand. Outcome Intero was advertising in a variety of mediums, with each vendor taking some liberty with their brand. MKTNG created striking templates for advertising as well as for the recruitment of agents. We established a tagline for their brokerage based on their clients desire to buy or sell the right place, right price and at the right time, “It Time for Intero”.
Go Palladio Mall
Reaching customers socially and bringing the virtual world to reality. Keeping the conversations top of mind with current retail store locations, products available, places to dine and events. Engaging with customers online keeps our client top of mind in the virtual social community and reminds real customers that Palladio in Folsom is the place they love to shop, dine and play.
Pottery World
A long time purveyor of fine pottery and home decor, Pottery World has grown to sell other products, opened new locations and a cafe. After decades of business, the creative for their website, social media, online and print advertising had become disjointed. The ad creative was often provided for free by advertising vendors. Creative grew disparate and lacked key brand touchstones. Our Approach Develop clearer brand standards which included logo treatments, colors, fonts and a style guide. Centralize the creative development and create a unified approach to the brand and campaigns. Outcome We were able to gain control of the brand through developing a centralized creative process. Weekly creative campaigns are developed collaboratively and concurrently with the client and deployed through each of the advertisers. Print and online ads contained the same offers and brand treatments. Advertising was also consolidated to fewer vendors to streamline reporting and simplify tracking.
Sacramento Beer Week at Palladio
/MKTNG connected the Folsom community with the celebration of Sacramento Beer Week at the Palladio! We combined forces with Chicago Fire, Whole Foods Market, Chops Steakhouse and the Chocolate Architect and brought craft brew culture to suburbia. Participants had fun traveling each day to the four locations at the Palladio Mall, tasting a variety of craft beer, and having their passports stamped to win prizes. Our Approach /MKTNG saw an opportunity to reach local craft beer enthusiasts in the suburbs, bringing the social experience and celebration of craft beer to Folsom. We captured the attention of local craft beer followers with a unique pairing of Oak Park Brewery and Chocolate Architects hand made chocolate along with other participating locations, Whole Foods Market, Chops Steakhouse and Chicago Fire. Our goal was to provide a social experience, similar to a pub crawl, for a younger, social diner that might ordinarily seek this type of activity in Midtown or Downtown Sacramento, with an added incentive of a different beer flavor featured each day. Outcome Attendees enjoyed tasting the daily rotation of craft brews, hand made chocolate, dining and raising their glass of craft beer during the 10-day event. The Folsom craft beer supporters took reality to the social spaces and shared their experiences online using #PalladioBeerWeek. We captured the eye of Good Day Sacramento and increased exposure by reaching over 350K people. Participating restaurants saw an increase in tabs, beer sales, tastings, new customers and return visits by customers within the week.