PG&E Workshop
Our frequent project partners at Momentum asked us to produce this workshop on behalf of PG&E. PG&E needed to produce a high-quality public workshop focusing on gas research and climate change efforts. They emphasized the need for transparent communication, audience engagement, and the ability to gather real-time feedback. Our challenge was to create an interactive experience while ensuring smooth and professional execution so speakers could focus on delivering their remarks and answering questions without distractions or logistical concerns. Our Approach We started the project by collaborating closely with PG&E to understand better their objectives, target audience, and desired outcomes. Armed with this knowledge, we crafted a comprehensive strategy that encompassed every aspect of the production process developed promotional copy in line with their brand guidelines, managed RSVPs efficiently, and coordinated logistics, including webinar setup, technical requirements, and testing worked to ensure every team member was well-prepared and equipped to handle any situation that might arise maintained open lines of communication with PG&E, providing regular updates and seeking their input to ensure alignment with their vision. Throughout the process, our goal was to be a fun and energetic partner, bringing our expertise to the table while alleviating any stress or burden from PG&E’s team. Outcome The workshop was a resounding success. The technical and logistical elements ran smoothly, and the live Q&A sessions and audience polls were seamlessly integrated into the program, fostering a dynamic atmosphere that kept attendees involved throughout the workshop. Despite any issues, we still walked away from the experience with new ideas and strategies to improve their process for future workshops. This and the feedback gathered during the event provided valuable insights that PG&E could leverage to refine strategies and initiatives moving forward. The quality and content also resulted in unsolicited positive feedback from state regulators and stakeholders.
Hat Creek Construction Public Relations
Previous slide Next slide Challenge Hat Creek Construction & Materials, LLC, a construction and aggregate company with statewide operations, sought to amplify its community involvement and impact. They wanted to enhance their reputation by showcasing their commitment to their community and employees and the shared values driving their bottom line. Approach We developed a multi-channel communication strategy that highlighted their community-centric initiatives. Our approach involved creating fact sheets, opinion editorials, and presentations that told the story of their community involvement in an engaging way. These materials resonated with local audiences and highlighted the company’s positive impact. To further amplify their message, we facilitated radio interviews, secured local event sponsorships, and ensured media coverage, creating multiple touchpoints for their story on various platforms. Outcome Our strategic and creative approach effectively boosted the company’s reputation, showcasing them as a corporate citizen deeply committed to community development. The successful execution of this strategy led to a significant increase in their visibility and recognition in the community. This case shows our expertise in crafting and executing strategies that resonate with the community and positively impact our client’s image.
West Biofuels – Public Relations
Transforming Biomass into Power Challenge West Biofuels, LLC, a California bioenergy and biomass company, was embarking on a unique project: constructing a facility in the North State to transform waste biomass into three megawatts of renewable energy. This endeavor was about power generation, supporting rural economic growth, preventing wildfires, and pioneering a sustainable approach to energy production. The challenge lay in effectively communicating this multifaceted initiative to various stakeholders. Approach Recognizing the project’s transformative potential, we devised a comprehensive communication strategy. We organized a groundbreaking event, managing logistics, inviting local stakeholders and elected officials to witness the project’s initiation firsthand, and securing local media coverage. This event served as a platform to convey the innovative nature of the project and its far-reaching implications. Our team issued press releases at each significant project milestone to keep momentum, highlighting the progress and recognition received through state and federal grants. Outcome The result was a successful media campaign that generated significant attention across various channels. Our client’s project was mentioned on professional association websites, in newsletters, and by elected officials, demonstrating the broad impact of our communication efforts. This case underscores our ability to think creatively, strategize effectively, and execute communication plans that spotlight our client’s cutting-edge endeavors.
Ops Perfection
Previous slide Next slide Ops Perfection cared about user experience. Ops Perfection is a contract mortgage processing company in Northern California. They partner with loan officers to process mortgages quickly and efficiently to close deals faster and at no cost. Ensuring their website and loan submission process are easy to navigate and use is crucial to their success. Our Approach We redesigned their website to be more branded and visually appealing so important information is seen easily and the call-to-action is clear. We also created a client portal for their loan submission process that integrates with their cloud-based storage. Outcome Their new website has helped to better inform new loan officers interested in Ops Perfection’s services and service areas. It has also aided in creating a more cohesive brand for them. The creation and integration of the new client portal have made their loan processing more efficient which has helped them save man-hours and increased their client satisfaction.
DinePros
MKTNG was approached by the SacPro investment team to advise on options they were considering for advertising campaigns. We discovered that among their business consulting services, was restaurant consulting. These revenue rich services were diminished among the dozens of services the company provided to businesses of all types. Our Approach MKTNG advised the investors to create a subsidiary which would operate independently as a restaurant operations consulting company, deploying restaurant rescue programs. Outcome The company was put through the MKTNG brand positioning program and was born. Positioned as the “Eatery Experts” Dine Pros are the superheroes that save struggling restaurants.
Aurora Beauty
Servicing an upscale but unique clientele in Roseville, Aurora was in search of a brand that communicated class, but helped them to stand-out among the many beauty salons in the Roseville area. Our Approach After the MKTNG brand positioning process revealed the target demographic and the opportunity in the region served by Aurora, a visual solution was sought that would reach the target demographic without disappearing among the many competitors in the area. Outcome After several options were considered, one design became an obvious solution. The lips logo was youthful and impacting. Additionally, a mole was added to the logo to evoke the romance and beauty of Cindy Crawford or Marilyn Monroe, communicating elegance and personality.
Art Hotel
An abandoned apartment building located in the heart of downtown Sacramento, the Art Hotel was a temporary, immersive art exhibit that was open for just nine days. 130 artists, locally and from around the world, dead and alive, transformed the building’s 14 rooms, kitchens, bathrooms, hallways and stairwell for the community to experience and enjoy. Photos by Martin Christian Photography and Dreyfuss + Blackford Architects Our Approach Media outlets were not allowed access into the Art Hotel until the day it opened in February. With just a Facebook event, website and a group of volunteers from M5Arts to run the show, additional promotion was vital to get people to come out to experience the exhibition. MKTNG managed the outpouring of interest from regional media. Print media outlets were paired with individual artists to tell their own stories. City Scout was selected to be our media partner to create several pieces including videos, podcast, events and photography. More press releases and a media alert followed, leading up to the VIP Opening Night and Media Preview Event, both occurring before the grand opening to the general public on February 5. Outcome The Art Hotel experienced over 12,000 visitors in the nine days that it was open! We received live coverage from all local TV media, and we had over 80 features from multiple media outlets, including Spain and Nigeria. Over 3,000 people utilized #ArtHotel916 on Instagram. In addition, Dreyfuss + Blackford Architects created the Virtual Art Hotel, a temporary online tour for those who may have missed it, or want to experience it all over again. The media generated a reach of 22,291,802 impressions and a total media value of $76,343.00. Here are a few of our earned media features: Fox40 – Art Hotel 916 Sacramento Bee – Art Hotel Captures City’s Creative Drive Submerge Magazine – Art Hotel: If You Build It, They Will Come
Big day of Giving 2016
Big Day of Giving, or #BigDOG2016, is the 2016 online philanthropy campaign for the Sacramento Region Community Foundation. Now in it’s 3rd year, the twenty-four-hour marathon of giving has become the driving force for over 570 regional nonprofits. The Foundation turned to MKTNG once again to provide online marketing support ahead of the Big Day, with around the clock support on the Day of Giving. Our Approach The MKTNG team managed the online marketing for BigDOG for the month prior, promoting the Big Day. Event pages for the Foundation sponsored day and half-time show. By 8am on the Day of Giving, website servers managed by a third party began operating slowly, hindering donations and creating a poor experience for donors and nonprofits. Updates focused on rallying participation and maintaining excitement. MKTNG provided around the clock support for donors and nonprofits. MKTNG provided extended support through the prolonged 39 hour marathon of giving. Outcome On May 3th & 4th, 2016 MKTNG prov ided real time reports to the public and local non-profits from headquarters as well the Cesar Chavez Park Half-time Show. Using positive messages and memes and converting social media channels into a customer support line, donors were redirected to alternative sites for donating. The Region raised $7.4 Million for participating nonprofits, more than their goal, and a significant increase over the previous year. * The results of the campaign was in part due to the excellent planning and hard work of the Sacramento Region Community Foundation team. ** The Big Day of Giving was a volunteer effort of MKTNG. Our time was donated at no cost to the Region Community Foundation and https://bigdayofgiving.org.
