A Manifesto for Brands Who Care
In the world of marketing, thereâs a lot of noise. A cacophony of messages, all vying for attention, all claiming to be the best, the biggest, the most innovative. A million messages a day, competing to distract you and rob you of your productivity. A pop-up ad, push notification, text⊠âdoes your vehicle have an […]
SVP FastPitch – Congrats to The Alliance
What an incredible night! In 2023 I joined Social Venture Partners Sacramento where I also volunteered as a coach for this year’s Fast Pitch. Social Venture Partners is a philanthropic network that helps those out to do good, do better â bringing together donors, nonprofits and social enterprises so we can make a greater collective […]
Branding Community
Every movement needs an icon, a flag, a symbol that unifies the members of their movement. These symbols can serve many purposes. They can serve a catalyst for stirring up fervor and rallying members, as is the case with many flags. For icons, which is relative to note, have their root in religious paintings of […]
A Big Day For All of Us
Next Tuesday is a big day. A big day for us, and you too, even if you donât know it. The first Tuesday in May. As it has been for the past two years, and from here on out, let it be known as the Big Day of Giving. Next Tuesday, tens of thousands of […]
MKTNG has Updated Their Relationship Status
MKTNG is excited to announce our programming partnership with the Sacramento Business Journal. Launched six years ago as a forum for networking and education, Connectionopolis has provided a wealth of resources to thousands in the business community. For the past five years, Connectionopolis programming has been a partnership with Social Media Club Sacramento, or SMCSAC […]
Sacramento PRoud â Notes From My PRSA Talk
Last week I had the honor of being the special guest at the PRSA mixer at Downtown & Vine. During the meeting, I enjoyed the opportunity to meet many of the members as well as a contingent of students from PRSSA Sacramento State and local community colleges, all in attendance. I spent some time cogitating […]
This is How We Do
Recently a friend inquired, in very general terms, âhow we do what we doâ as a business owner? In a moment of clarity, I offered the following response:âWe only hire the best talent we can find. We delight our customers. We charge what we are worth. We use technology when ever possible to be efficient, […]
PINK is for girls
This is what I thought when I was in the third grade. For a brief period in junior high, hot pink was all the rage, and I was in with both feet. Today, I love pink. Iâm actually wearing a pale shade of it as I write this post. I enjoy wearing a variety of […]
Just What You Need
Thereâs something to be said for saying only what needs to be said. When we started MKTNG we knew the world didnât need another typical agency that can âdo it allâ⊠we decided to focus on just whatâs needed. A part of launching a new company is building on, or taking away from, existing business […]
