A Manifesto for Brands Who Care

For Brands Who Care - MKTNG Tagline

In the world of marketing, there’s a lot of noise. A cacophony of messages, all vying for attention, all claiming to be the best, the biggest, the most innovative. A million messages a day, competing to distract you and rob you of your productivity. A pop-up ad, push notification, text… “does your vehicle have an extended warranty”? Amidst this noise, it’s easy for brands to lose their way, to forget what they stand for, to lose sight of their mission in a race for clicks and attention

At MKTNG, we believe in a different approach. We believe in the power of purpose, the strength of conviction. We believe that the brands that truly matter are the ones that care – about their mission, organization, community, and world.

The Power of Caring

We’ve been on a journey. As an integrated marketing agency based in California’s capital, Sacramento, our company exists at the epicenter of a number of major societal issues. Power generation, transportation, insurance & financial services, forest management, homelessness, and various populations who have experienced trauma, Sacramento is a hub of thought leadership, policy, activism, innovation, action, and in some ways a laboratory for many of these issues. This proximity has brought us into contact with a diverse array of clients, each with unique missions and visions.

We’ve learned something profound. The most rewarding results, the most impactful campaigns, the most resonant messages – they all come from working with clients who care. Clients who care deeply about their mission, are passionate about their organization, and are committed to making a difference. Clients who don’t phone it in.

Sometimes, this caring takes the form of an altruistic mission that betters the community or the environment. Sometimes, it’s simply about caring for their brand, nurturing it, growing it, protecting it, for the betterment of their staff and to best service their customers. But always, at its core, it’s about caring.

For Brands Who Care

This is why we’ve adopted the tagline “For Brands Who Care”. Because we believe that money is not an empowering vision. We believe that a brand that cares about more than just profits is a brand that inspires loyalty, fosters community, and makes a real difference in the world. And THAT is what we find motivating.

This declaration is more than just a tagline. It’s a commitment. A commitment to our clients that we will work tirelessly to help them achieve their goals. A commitment to our team that we will foster an environment that values passion, creativity, and work that is rewarding. A commitment to ourselves that we will remain true to our mission of helping brands that care.

The Future is Caring

As we look to the future, we are excited. Excited about the opportunities that lie ahead. Excited about the chance to work with new clients who share our belief in the power of caring. Excited about the impact we can make.

At MKTNG, we care. We care about our clients, our work, and the impact we can have on our communities. We are excited to work with brands who share this vision. We believe caring is a generative act that fosters caring by others. Like a contagious smile, caring gives birth to more caring. We are excited to be ambassadors of bringing greater care into the world. 

Because at the end of the day, we believe that the brands who care are the brands that matter. The brands that stand for something. The brands that make a difference. The brands that, amidst the noise, ring out clear and true.

This is MKTNG. For Brands Who Care.


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