A Big Day For All of Us
Next Tuesday is a big day. A big day for us, and you too, even if you donât know it. The first Tuesday in May. As it has been for the past two years, and from here on out, let it be known as the Big Day of Giving. Next Tuesday, tens of thousands of normal, everyday people will answer the call to become exceptional contributors to our community, by donating to one of 570 regional nonprofits. MKTNG is proud to be participating in the Big Day of Giving, having helped plan and deliver basic training for participating nonprofits in January, and by managing social media for the campaign ahead of and during the Big Day of Giving. We also coordinated with the Sacramento Business Journal to host a nonprofit focused Connectionopolis prior to the Big Day. Organized by the Sacramento Region Community Foundation, the Big Day of Giving is a somewhat self explanatory campaign, to activate the citizens of our four county region as philanthropists. The campaign is a 24 hour giving marathon from midnight to midnight on May 3rd. Over the past two years this campaign has raised nearly 9 million dollars from over 30,000 donors in the region! The goal of the campaign this year is to raise 6 million dollars. How can you (or your company) participate? Donate money Donate time â find a non-profit hosting an event, or participating in the halftime celebration at Caesar Chavez Park, and ask to lend a hand. Match employee donations â Last year and this year, MKTNG has matched employee donations on the Big Day of Giving, up to $100 per employee. Advocate for the Big Day by changing your profile photo on Facebook or Twitter HERE. Share about your favorite charity on social media- Sharing is caring, but nothing beats cold hard CASH! Make a donation and challenge your network to meet or beat your donation.
MKTNG has Updated Their Relationship Status
MKTNG is excited to announce our programming partnership with the Sacramento Business Journal. Launched six years ago as a forum for networking and education, Connectionopolis has provided a wealth of resources to thousands in the business community. For the past five years, Connectionopolis programming has been a partnership with Social Media Club Sacramento, or SMCSAC (also under the direction of MKTNG President and CEO, Scott Eggert). MKTNG will be expanding on the Connectionopolis themes, which previously focused on social media. Programming will include a broader look at best practices and opportunities in marketing for regional organizations, including the latest in social and digital media. Our first event is a look at best practices for nonprofits as we approach the Big Day of Giving, hosted by the Sacramento Region Community Foundation on May 3rd. The upcoming panel, Raising Awareness and Inspiring Donations, hosted at Shriners Hospital on April 20th, will serve as a great opportunity for nonprofits to fine-tune their strategies as they are already in the process of marketing their respective organizations for the Day of Giving. The panel, moderated by Kim Tucker of Impact Foundry, will feature Katie McCleary of 916Ink, Bobby Mann of Front Street Animal Shelter and Lisa Wrightsman of Lady Salamanders (a Street Soccer USA team).
Sacramento PRoud â Notes From My PRSA Talk
Last week I had the honor of being the special guest at the PRSA mixer at Downtown & Vine. During the meeting, I enjoyed the opportunity to meet many of the members as well as a contingent of students from PRSSA Sacramento State and local community colleges, all in attendance. I spent some time cogitating over public relations leading up to the meeting. Admittedly, I was inspired about the future of our city in light of the response to our Art Hotel project. In my time working in PR in Sacramento, we have had our ups and downs. Now, more than ever, I believe there is a bright future for our city, and likewise, those fortunate to work in PR. Whatever sector you represent, government, sports, non-profits, education, technology, the green economy, construction, legal, food and agriculture, the arts or LGBT issues and more, there is a shifting and growing landscape in Sacramento that presents us with an exciting future. As Sacramento continues to evolve, and in many ways lead the nation, each of these sectorsâ stories will be told through the lens of public relations. I hesitate to point out, while we may witness these stories from the mouths, pens or fingers of the media, they will most likely originate from PR professionals. Original reporting by the news media has been suffering for the past few years. News, online and offline, has become an echo chamber. For better or for worse, the news for the foreseeable future belongs to the communications teams with the strongest media relationships – and who craft the best storylines. I was excited to speak with so many students at the PRSA event. Their most common question: what advice do I have for people looking to get ahead in PR? My advice is almost the same no matter what industry a young person finds oneself; Work hard on your relationships – all of them. Cultivate great relationships with the media, peers, mentors, business owners and pretty much everybody else. Business, and certainly public relations, is about people taking your calls and answering your emails. If you cannot forge and maintain positive relationships, you have no business in public relations. Itâs right there in the name! Hone your craft and find an employer that appreciates your contribution. We live in a wonderful and growing city. If you want to be a part of it, you have to show up. I donât mean for work. Too many great PR professionals I know with have spent too long locked in agency offices (or as in-house comm professionals), constantly chasing deadlines. Some agencies donât seem to understand that Good Marketing Comes from Happy Marketers. Employers can show their appreciation in two ways; fair pay, and providing a balanced work environment that fosters civic engagement. Regardless, the future for our industry is bright. We live in a great city thatâs getting better. Get out and enjoy the growth of our region (out in âpublicâ) and play well with others (the ârelationsâ part of the equation) and youâll reap a fair share of our regionâs future.
