This year, MKTNG celebrates a decade of crafting compelling marketing strategies and delivering impactful results for our clients.
It’s a milestone that fills us with pride and gratitude. But every journey has a beginning, and ours started with a spark – a moment of realization, a leap of faith, and a relentless drive to do things differently.
To commemorate this special occasion, we sat down with our founder, Scott Eggert, to delve into how MKTNG was born. Here’s what he shared:
From Freelance to Full-Fledged Agency:
Scott’s journey began with a desire for balance. After years of demanding agency life, he sought a way to spend more time with his young family. A consulting opportunity with Kilroy Communications on the East Coast presented itself, focusing on digital strategy and social media. This led to exciting projects with the Florida Beef Council, Georgia Peaches, and other food and lifestyle brands, rekindling his passion for the food industry.
“It was really cool to be back in food,” Scott recalls, “which was part of how I got my start in agency marketing.”
Initially operating as “Scott Eggert Unincorporated,” a playful nod to his freelance status, Scott enjoyed the flexibility of consulting. However, the tide turned in late 2014. Clients began requesting more than just strategy; they needed execution.
“All my clients at the same time said, ‘Thank you for giving us strategy, but we need more. We need you to do it for us,'” Scott explains.
While he relished the strategic aspect, the idea of personally handling content calendars and photo sourcing didn’t resonate. Moreover, Scott envisioned a team-centric approach, not a solo venture.
“I’ve never wanted to put my name on the door,” he says. “Teaming is about the team.”
The Birth of MKTNG:
Recognizing the need to evolve, Scott officially incorporated MKTNG in February 2015. He quickly hired Angela Antle (now Ficarrelli), MKTNG’s first employee, and began building a team capable of delivering comprehensive marketing services.
Early clients like Kilroy Communications, Cresleigh Homes, and Palladio played a crucial role in MKTNG’s growth.
The Philosophy Behind the Services:
Scott’s experience in integrated agencies instilled in him the importance of offering a wide range of services, from public relations and creative to website development, social media, and content marketing. He wanted to provide clients a holistic approach, ensuring all their marketing needs were met under one roof.
“I wanted to have all the tools in my toolbox,” he explains.
Furthermore, MKTNG aimed to empower clients with choices. This philosophy was encapsulated in their initial motto, “Just What You Need,” a double entendre suggesting both comprehensive and tailored solutions.
Looking Ahead:
As we celebrate our 10th anniversary, we reflect on the journey that brought us here. From a solo consulting venture to a thriving marketing agency, MKTNG’s story is one of passion, dedication, and a commitment to delivering exceptional results.
We’re incredibly grateful to our clients, partners, and team members for being part of this incredible journey. Here’s to many more years of innovation, growth, and success!
