Join us as we celebrate MKTNG’s 10th anniversary with a special interview featuring our very first employee, Angela Ficarelli! In this episode, we take a trip down memory lane, discussing the early days of MKTNG and Angela’s pivotal role in building our client relationships and innovative strategies. Angela, now the marketing and business development director at Hilltop Radiology, shares her experiences and insights from her time at MKTNG, including memorable projects like the Stache Bash event at Palladio. We also dive into her current work, which focuses on personal connections and storytelling, and discuss her thoughts on the future of marketing in the age of AI. We explore how Angela continues to use the lean philosophy and social media calendar from her MKTNG days and her excitement for integrating new technologies like RingCentral and AI bots. Plus, she shares her favorite AI tools, including Grok, and her latest discovery of comfortable and stylish Earth shoes!
Don’t miss this insightful and engaging conversation as we celebrate a decade of MKTNG with one of our founding members. Key Topics:
- MKTNG’s 10th Anniversary
- Early days of MKTNG with first employee Angela Ficarelli
- Memorable projects like Palladio’s Stash Bash
- Angela’s current role at Hilltop Radiology
- Marketing strategies: Personal connections vs. technology
- Using lean philosophy and social media calendars
- Future of marketing and healthcare with AI
- Favorite AI tools: Grok, ChatGPT, Gemini
- Product recommendations: Earth shoes
- Experiences with early social media and its evolution
Transcription
Speaker 1 [00.00.21]: Today, we are thrilled to welcome a very special guest to Mk G10 Angela Ficarelli. The one and only our very first employee here at Mk TNG. Angela joined us a decade ago back when we were just getting started. Angela came to us having been a co-founder of another digital marketing shop. She served MK as a director of Client services, where she built client relationships and drove results with innovative strategies. Angela has always had a knack for staying ahead of the curve. Over the years, she’s worked with an incredible range of brands, from luxury tile galleries to mortgage firms, and now, as marketing and business development director at Hilltop Radiology, she’s crafting authentic, story driven experiences that connect people to brands in meaningful ways. Angela’s passion for marketing. Her creative warrior spirit, and her ability to navigate this ever evolving landscape make her the perfect person to feature in our trip down memory lane. So let’s dive in. Angela, welcome back to the MKE TNG family, even if it’s just for the next 45 minutes.
Speaker 2 [00.01.34]: Well, thank you so much. What a wonderful introduction. I appreciate that. Woo
Speaker 1 [00.01.38]: hoo! Well I, you know, I, I we could spend 45 minutes. I just glow about you because I really enjoyed working with you. It was fantastic.
Speaker 2 [00.01.48]: It was definitely a good time. It was definitely a good time. We were going through a lot of the same things at the same time as well, so it was definitely
Speaker 1 [00.01.56]: a rush. Yes. Right. Yes. We get into all the history, but that was, uh. Yeah. Uh, you ended up living near each other and the kids were the same age, and, uh, we saw all the things, um, so pretty nuts. But, uh, let’s talk about what you’re up to now. What? Tell me about your current gig and and what you’re doing.
Speaker 2 [00.02.22]: So I’ve pretty much been with Hilltop Imaging, where, um, we have three facilities, uh, in the Sacramento area. Well, one in Elk Grove and one in Roseville, and then one is in the Bay area. It’s under the umbrella Hilltop imaging. Um. And I’m the marketing director. I really do a lot of, uh, in person. Uh, in person, like 1 to 1 connections as well as, like, spoiling, spoiling people from, uh, with, you know, coffee dates and, and food and, and really sort of, um, trying to get that, that connection with them so that we can talk personally. Um, and, you know, it’s a little bit more of an emotional connection, uh, with our facility. Um, so, I mean, that really that’s kind of in a nutshell, what I do right now, which is completely different from what I’ve done in the past in terms of marketing. I started in traditional and then moved into digital. And so, uh, this is like a breath of fresh air because I feel like this is a part of me that’s, uh, that that’s really the part of me that comes out that is really, really
Speaker 1 [00.03.35]: good. Right? Well, what I like. I like that your your job is very people centric, it sounds like. Right. Yes. And it’s funny when we talk about marketing, there’s just. Just for one. Very few people even understand what marketing, you know, means. Um, but you have people who do marketing, and it’s. I’m. I’m writing a response to an RFP for the government. Right. And they’re and they’re marketing people, but they sit at a computer all day and type thing, right? Uh, they’re really weird people. Um, and then, uh, and then there’s, you know, what we do here at McTeague, which is words and pictures and, you know, telling stories. Um, and it really is about, like, taking a brand and putting it in front of the masses. Um, and then there’s what you’re doing, which is like doing, you know, one on one, like going and relating to people and telling, telling them the story in person. Like kind of embodying the brand. Mhm. And going in. Yeah. Educating and storytelling.
Speaker 2 [00.04.45]: So I, I do, I do provide. Um just so you know, I do provide um graphics. Like I’ll, I’ll come up with different graphic pieces which can be my like conversation starters with, um, when I’m in front of those people. It provides just a little bit more insight into whatever the topic is that we might be talking about. Uh, in terms of health care and, and the modalities that we have at our facilities and how that’s going to serve their facility and their patients and provide them with the results that they’re looking for. So, um, I do provide some media in terms of like presenting a talking point.
Speaker 1 [00.05.25]: Yeah. Right, right. Right, right. Very cool. Well, let’s go back a little bit and we’ll talk about your time here at MKE TNG. Uh, we worked on a lot of really fun projects, and I just wanted to know if you, you know, had had a fun memory or had one that you were really fond of looking back.
Speaker 2 [00.05.47]: Absolutely. There was there was quite a few I but I would say my most fondest was, um, was the Palladio I that working with the Palladio was so much fun. We I, we were just. Gloria was, uh, very progressive in her thought process for that mall, and I don’t know if she’s still there, but, um, she was she always wanted us to come up with new ideas, and she had a lot of ideas herself. So we got to put her creative hats on and really kind of think outside the box and come up with some, you know, fantastic events for that center. And my favorite, of course, was the stash bash. That was that was a lot of fun to do.
Speaker 1 [00.06.36]: Yeah. I mean, I was revisiting, you know, thinking about that work and, and that client in particular, that is one that really stood out for me. I mean, I like to look back and go, we we put on a little concert, like a little festival. Right. Um, that was really cool. And, you know, Palladio as a client, they demonstrated a great deal of openness. Right? So we we would put together. I remember sort of we’d shoot for like 10 or 12, like, let’s put together a menu of kind of, you know, not wild ideas, but sort of, you know, some were big, some were little, uh, you know, a pub crawl, a beer week. Uh, yeah. The campaign, uh, for the craft beer week. Uh, how can we host some bloggers on the property and show some influencers around? And, you know, I thought I thought we were progressive with influencer marketing, frankly. Um hmm. Interesting bloggers. Um, and, uh, you know, I think Mark TNG was fortunate to have you on hand because I think you have a real penchant for creating a good time. Like, uh, you were great at Ideating.
Speaker 2 [00.07.50]: Oh,
Speaker 1 [00.07.51]: yeah. Yeah, I mean, and and then you were good to have round, like, you know, like a good host, right? Uh, and so, uh, we benefited from that and applauded it as well. And it was, uh, that was really fun work. And the staff was really I didn’t know how good it was, how good of an idea it was until we did it. Right, right,
Speaker 2 [00.08.14]: right, right, right until afterwards. Really? Yeah.
Speaker 1 [00.08.18]: Right. Because, you know, I just thought it was, you know, it just sounds like a dumb idea, frankly, like. Right. Right. Yeah. But then, you know, I, I remember selling that idea to people afterwards. Yeah. And I said, you know, the thing is, everybody that we had fake mustaches for all the guests, like, you know, pick one and and then what do they do? They take pictures and post them. Right. And, and and it just became this viral like, uh, here’s what I’m doing. Applaud you. I’m having a good time. And look at me in my mustache. Right. Yeah. And, uh. Yeah, it just was, you know, in retrospect, a really good I did and I’m just I tell people we knew that going in, but of course we
Speaker 2 [00.09.03]: did. Of course we did.
Speaker 1 [00.09.05]: No I had that was fortuitous. Yeah. Yeah. But, uh, yeah, that was that was a ton of fun. Um, Bravo. It was hard to just pick one when you asked me that. Like, it’s hard. It was hard to think of just one, because there was a lot of events that we did at the Palladio that I. They were all so very successful. I mean, you know, some were more successful than others, but, um, and I think that we were definitely forward thinking and ahead of a lot of other people that, you know, kind of made some things take off afterwards. So, um, at least I like to think of it that way. And I mean, even Scott Seafood, uh, their event was pretty successful. The Yelp event that we
Speaker 2 [00.09.54]: launched, that was a that was pretty good as well. They never did another one afterwards. But but I, you know, it helped. It helped guide them in the right direction. Uh, being able to help out like that.
Speaker 1 [00.10.06]: Mhm. Yeah. Absolutely. Yup. Yelp was
Speaker 2 [00.10.10]: a partner on, on the bash too. As a matter of fact. Uh, they were, they were a good, uh, partner, uh, to plan, plan stuff with. And that event we had on the back patio at Scott was actually another, uh, fun event. I enjoyed that.
Speaker 1 [00.10.26]: Um. Yeah. Wow. That’s fun. Um, so we obviously did a lot of stuff, so we did some event planning and we, you know, did lots of social media and a little PR and website stuff. What what of the stuff that, you know, we were doing ten years ago? What if that has carried on with you that you continue to do now? What what are you like? What if what what aspect of that kind of marketing have you continued to enjoy in your current role? So, um, I would say, uh, well, when I was my short little stint, when I was over at, uh, at the mortgage company, I, I did use a few of the tools from MK TNG. For example, I shared the social media calendar that you had developed. I’ve kind of always kept that in my tool chest. It’s just a it’s just a very simple, easy way to get yourself going. And I shared that with quite a few mortgage advisors to so that it would allow them to develop their own content. Um, for the role that I have, I have been in since, uh, Covid. Um. You know, in terms like graphics and things. I would say the only thing I took away really, from MK TNG that I still use now is sort of the lean philosophy, more or less for the agency. It works very well for how how I’m working right now, because I’m the only person in the marketing department. I am the marketing department. Um, so and, um, you know, with that, I’m doing in person communications as well as the graphics for our flyers as well as I built all the websites. So I don’t have social media running, uh, for any of the health care facilities. Uh, it’s not an avenue that’s needed right now because there’s so much there’s so many referrals coming in. I think it would just be too overwhelming for me to try to manage that without hiring at least one person to help with, um, the management aspect. Right?
Speaker 2 [00.12.40]: Because when you’re in the field, you can’t it’s really difficult to answer questions, uh, you know, online. And a lot of the times you have to be immediately available, as we know. And if you’re not immediately available, it can it can definitely hinder progress. So rather than start it or rather rather than start it and stop it, I just haven’t started it yet.
Speaker 1 [00.13.04]: Yeah, right. Right. Um, so
Speaker 2 [00.13.12]: what do you tell me about? What do you think the future looks like? Do you like with with marketing and and maybe just even in the the frame of, uh, radiology and or, you know, marketing and healthcare in general. Like, do you do you see anything evolving? Do you, do you or do you just love like you’re doing a, you’re doing kind of an old school approach
Speaker 1 [00.13.37]: in terms of like going out and meeting people in person. Like, do you want to move? Like, would you want to move away from that? Like what? I don’t know what. Tell me about what the future looks like in your industry, as you feel like that is maturing and and and growing and changing.
Speaker 2 [00.13.55]: Well, you know, I was kind of thinking about this a little earlier today. And I mean, in marketing in general, we’ve seen because I’ve been in this industry for, gosh, like 25 years now and gone from print and radio and TV to digital, then disruption. And now we’re sort of in a, um, kind of we’re in an emerging technology now, right, with AI and who knows what’s going to happen. They they keep saying that it’s going to come within the next five years. And but um, looking at the data and that’s what I like to look at in order to, to determine, uh, outcomes, I still look at a lot of data. The creative person and the analytical person are still going to be around. So I think that no matter if, um, there are positions eliminated within, uh, marketing because we always seem to go first. Right. Um, but that I still think there’s a lot of avenues that there is going to be growth in. And, um, you know, I welcome the change because that’s what we have to do in marketing. We have to continuously pivot in order. If something’s not working, then we we look at another solution to see if, if that’s going to work, um, and as long as we can adapt and we can change, there’s always going to be a place for us to, um, to continue to grow. I think you.
Speaker 1 [00.15.38]: Know, I mean, well, you know, I just love I love the idea of what you’re doing like this again.
Speaker 2 [00.15.47]: You’re. Your
Speaker 1 [00.15.50]: your industry and your position. That, you know, marketing is going and standing in front of real people and, and, uh, you know, it, it’s it’s adjacent to selling, but you’re, you’re representing the company and, and, uh, there to help answer some questions, uh, provide some refreshment and some information. Right. You’ve got collateral that you’re, you’re developing and and delivering. And it’s there’s a refreshing aspect to it because everybody else in our sphere is talking about technology. Yeah. And the aspect of it that I, the aspect of marketing that I least like is when people talk about automation and I love the like I love the concept of automation in terms of something does something for me when I’m not around. Um, uh, or it doesn’t cost me much effort. Um, but there’s parts of marketing that I want, like, I, I want for our clients behalf to be able to touch and interact with and improve and. Uh, I. I’m just not as excited about a computer doing that. Uh, instead of human. Um, and and in terms of the people that you’re seeing and interacting, I just can’t imagine that being done by a bot. Right. You know, we’ve replaced Angela with a text message and the Starbucks gift card. Right. Like,
Speaker 2 [00.17.22]: yeah, that would work.
Speaker 1 [00.17.25]: No, I don’t I don’t see that at all. But I guess what? I could automate that pretty easily. I could send everybody a text message and a $5 Starbucks gift card and, uh, and, and a link to a, an online PDF or landing page. And there are people who like because we want to have Angela’s all over the place and we can’t they want to do it digitally. And so I just love the idea of what you’re doing about being out in front of real people, having real conversations, answering questions, and and really embodying, you know, the brand of, of, uh, the radiological group. And, uh, I just think that probably. Pays a nice dividend, I think. I think every business, if it was scalable, would be well served to have people out in the community representing them. Right? Yeah. Absolutely. Everybody. Everybody would probably choose that first. Um, so no, I love what you’re doing. I think it’s really interesting. And I wonder. Uh, back to my question, which was about the future. I wonder if that’s I wonder if the future is that what you’re doing is, is a much higher value.
Speaker 2 [00.18.46]: Like, I think so I, I think I because, you know, that’s one like connection with another human being. We can’t replace that with a computer. So there you know, the computer can do a lot of things. And we need people in order to, to give the computer the direction so that it can then process and provide the results for us. I mean, maybe I will get to a point where it doesn’t need any human interaction at all, but I can’t imagine a world where human beings don’t want to interact, you know? I mean, it’s like for you. I’ll give you an example. It’s like those automated phone services. Like when you call a really busy company, AT&T, for example. Not that I want to give them any props, but you call them and you get this automated phone system and it takes you 20 minutes to find a human being to talk to. And a lot of the times they divert it and send it somewhere else. So being able to have that direct connection to a company, to be able to serve the needs that you’re looking for and your own business. Absolutely. I don’t think that can be replaced by a computer. And, um, I think that there are a lot of people still in the world and in the future that will still want that type of service. I know it’s not for everybody, though. Um, in terms of like, you know, somebody wanting a position like this because it it’s it can be it can be exhausting at times doing a lot of talking and, you know, taking on different energies from groups of people and, um, conversations can be a little exhausting at times. But it’s also it can be really energizing, a lot of fun.
Speaker 1 [00.20.38]: Right? Right. Right. Absolutely. I think like we talk about how as the technology becomes more and more advanced and reaches more people. But but, you know, as an AI, like, everything becomes more artificial, like, really artificial that we as consumers, we’re going to we’re going to value experiences more. Right. And I think that like live events, concerts, festivals. And, you know, we we went out, uh, 3 or 4 weeks ago to, uh, like a pub trivia with some friends. And it was such a, like, a really fun experience to be out, you know, in a little pub. Yeah. Doing doing trivia. And I think that the the more things advanced in the technological, artificial way that higher touch outreach like what you’re doing is going to be even more valuable. I think so.
Speaker 2 [00.21.44]: I think so too.
Speaker 1 [00.21.46]: There’s always the always there’s always the action and reaction. Right? I think for sure, for sure. Uh. Yeah. That’s
Speaker 2 [00.21.56]: interesting. I use it every day, though. Uh, Scott, I mean, I’ve, I’ve always leveraged technology as it’s come out. I was using copywriting AI tools at least five years ago, um, to assist with, you know, when you’re trying to find out new ideas, you need to bounce it off somebody. A computer is great for that. If you don’t have a human that’s around. Um, so, you know, um, it’s definitely a great assistant, that’s for sure. I find it a great assistant for myself.
Speaker 1 [00.22.27]: Oh, yeah. We’re not we’re not down on it at all. Um, but we always like it. We like it as a way to help the human right. It’s helping you communicate better, helping you, um, be more effective. Um, but, uh. Yeah. Very good. Um, yeah. Well, are there any cool, you know, marketing programs that you’re working on now that you want to share, you’re excited about?
Speaker 2 [00.22.53]: Well, I wouldn’t say that I have anything, uh. That’s exciting. Um, just trying to leverage technology. Um, the best we can. I’ve actually, uh, I’ve been learning a lot about RingCentral. That’s our, uh, phone system that we use at work, and we’re getting busier and busier. And so I’m going to be integrating some, uh, texting capabilities with that system, uh, and probably launching some kind of an AI bot of some sort to help with, uh, you know, FAQ type questions and things like that. Um, but in terms of like, uh, just radiology in terms of like software, some of the advances that are going to start coming out in the next few years are really going to just assist with better health care outcomes for our patients. So that’s pretty exciting, uh, knowing that that’s coming.
Speaker 1 [00.23.51]: Yeah. Very cool. All that wood. And those will be really great stories to tell, right? So yeah, you know, outcomes will find their way into marketing. Mhm. Um yeah. No that’s really cool. Um are there, are there any like brands or product. Like what outside of your work, are there any things that you’re using touching you know playing playing with that you’re excited about from a marketing standpoint. You know, brands you love? I don’t know. I mean, except for all the different AI tools, I think I’ve tested them all out now. Um, that’s kind of what I’ve been doing for the last, I don’t know, six months or so. Um, I think I’m using all the same brands that I have. I’m invested. I have all Apple products. I have an iPhone. I’ve. I haven’t steered away from any of those because I feel like when something really works, I don’t want to use anything else. Um, why reinvent the wheel if it’s, uh, if it’s working, we can improve it, but I don’t want to reinvent it. Um. Uh, you know what I did? Find a new pair of shoes recently. Can I share that?
Speaker 2 [00.25.10]: Yeah. I mean, I think it has something to do with my age. You know, I don’t want to dress like a grandma yet. Even though I am the age that I could be a grandma. Uh, but I just want really comfortable, like, stylish, cute shoes. And I found these shoes, and I probably have them in here. They’re called Earth. And I saw them at Macy’s, and I thought they. They don’t look. Well, they look kind of stylish, but they’re probably. I don’t know. I just didn’t want to try them on before, but I tried them on. I ended up buying two pairs and they weren’t cheap. You know, they run 150, 120, 200, $2,550 each. Most comfortable pair of shoes ever, though, you know. And, uh, at this age, you don’t grow out of your shoes, so I’ll keep them around
Speaker 1 [00.25.55]: for a while.
Speaker 2 [00.25.58]: They’re called Earth. Earth. Earth.
Speaker 1 [00.26.01]: Let me just grab a second. One second. Yeah, yeah, yeah. Go for it.
Speaker 2 [00.26.05]: Yeah. Yeah. Earth. They’re called.
Speaker 1 [00.26.10]: They’re kind of like a clog
Speaker 2 [00.26.12]: with the heat. There’s. So. There’s so much cushion in here. They’re so comfortable.
Speaker 1 [00.26.18]: Fun.
Speaker 2 [00.26.19]: Yeah. So I got some of those, and I got another pair of boots, which, uh, should see me through the rainy season. Mhm. Yeah.
Speaker 1 [00.26.28]: Uh, so what uh, you mentioned you’re playing with all the AI tools. What’s, what’s your favorite. Uh do you have a favorite uh, go to AI?
Speaker 2 [00.26.38]: So I was just on ChatGPT there for a while, and then all of a sudden, you know, cloud came out and then, uh, what was it? The deep sea came out. I’m afraid to use. I’m afraid to use the deep sea because it’s. I don’t know if it’s a Chinese spy, but, I mean, I don’t know, just with everything they’re saying. I did try it out. Um, but in terms of. I really like, grok, like, believe it or not, it has a personality, and I, I like it it’s fun. It I feel like ChatGPT is a little more flat and there’s not a lot of fun behind the app, whereas you’re using grok and there is just I don’t know, it’s just so much personality. I almost feel like I’m talking to a real person
Speaker 1 [00.27.23]: in that one. Yeah. No, absolutely I agree. So I, uh your intro was written by grok. Oh, with with with the help of grok. Okay. Uh, and and your LinkedIn profile. Um, and and my knowledge, of course. But, um. But. So I like having Brock available. Um, my major, major, like, uh, problem with grok is everything stays in grok. You can’t, uh, copy. You can’t copy and paste. Like, so if you do something and it cites 20 websites and there’s hyperlinks and grok, you can’t copy and paste that into a Google dot, right. All the links disappear. Right. It only brings over text. And so I’m like, well, you know, if I use grok to develop a, you know, several page brief and, uh, that’s great, but I can’t like if I want to massage it, I have to keep it in grok. And grok is not really a word processing platform. Right. Right. So, so we also, you know, we’re we’re still entirely, you know, entrenched in Google products, uh, as the company. And so we have we’ve, we have Gemini like right into our Google Docs. So um, so we write all of our briefs and all of our, you know, anything that’s writing is all done in Google Docs, and Gemini is built right into the Google Docs. And so, uh, Gemini has been really, really helpful in that regard because we can just. It’s just sitting there next to whatever
Speaker 2 [00.29.07]: we’re working on. Maybe it’s Gemini too, but it’s been a little. It’s been a couple of months. Like I did the whole early, you know, early access and the early access wasn’t really all that great. And so then I kind of switched over to ChatGPT for a while, and now I’m on the grok bandwagon. I tried Claude, but I, I don’t know, I, I don’t I don’t like that one as much.
Speaker 1 [00.29.31]: Yeah. It’s, I mean it’s a, it’s, it’s a horse race. Like, I feel like every month, every month somebody’s going to gain an advantage and you’re going to go, okay, well, let me try. You know, Claude, you know anthropic owns Claude. So they’ll come out with some, you know, new release and ChatGPT, you’ll do a new release. And and so it’s fun to try them out, like, do the same, uh, prompts and different ones and kind of see who does better. Um, so, you know, I’m not like, uh, committing to any of them other than, you know, Geminis, like, just has a place that’s already integrated into Google. So it kind of they kind of win in that, in that regard. But, um. But, uh, yeah, it’s like, just keep keep playing. And, uh, sure enough, some there’s going to be another big thing, right? Like deep seek and for sure, um, you know, there’s just all every month, you know, there’s going to be some new development. And, uh, I just like to, you know, stay loose and be agile so you can switch to whatever’s, you know, whatever’s going to help
Speaker 2 [00.30.42]: you. Absolutely. I feel like there’s a lot coming out right now, and, um, a lot of it’s kind of useless to. I don’t know if you subscribe to any newsletters
Speaker 1 [00.30.54]: for like, oh, yeah, it’s
Speaker 2 [00.30.55]: happening. I have to in order to just, uh, you know, do the research because there’s just there’s so much, um, but, uh, yeah, it’s it’s going to be interesting in the next few years. I’m, I’m in for the wild ride.
Speaker 1 [00.31.10]: Right, right. It does, it does sort of remind me of the early days of social media, you know, where it’s just kind of a wild, wild West, like, um, you know, uh, environment, uh, which was fun. You know, social media was fun back then. It was because, like, we just we didn’t really know what we were doing in the beginning. We just, you know, fake it til you make it kind of situation like, okay, let’s run with
Speaker 2 [00.31.37]: this and see what happens. And I believe that’s where all the a B testing came from.
Speaker 1 [00.31.45]: Right. You know, I mean it’s like I remember the days when, you know, Facebook was just people and and then they decided. So it just companies, you know. What does it mean that Nike has a Facebook page like their and their page is not a business profile. It’s just the same as Angela or Scott. Like I would be a friend of Facebook or a friend of Nike on on a social media platform. Mhm. Um, and I remember that happening, you know, for a couple of years and we’re like, what does that mean. What do people want to be friends with brands. Right. And you know and then I remember like you know and there were no analytics for that. No. So you just sort of went to what happens. And uh, you know, Nike did pretty well. Um, but then, you know, eventually they created the business page like, oh, you gotta, you can like a business and now a business and a business can’t be a person and all that stuff. Um, which seems like a no brainer now, but it didn’t. It didn’t then. Yeah. That it wasn’t even a given that we wanted brands on on a social media platform that we they launched it. And you just thought this is a place for people. Yeah. Not for not for companies. Um, not for shoes. But, uh, anyway, this has been,
Speaker 1 [00.33.13]: Yes, this has been a delightful conversation. Thank you so much for, uh, hopping on here and talking. It’s so lovely to have a visit, and, uh, I, uh, wish you so much. Well, at, uh, the radiological, uh, group. And you work there. Thank you. And, uh, thanks for the visit. Yeah,
Speaker 2 [00.33.37]: it’s been fun.
