Laura Braden has 20 years of experience providing marketing, communications, and public affairs support to professional associations, Fortune 10 companies, political campaigns, and nonprofits. She previously served as Senior Director of Communications for the Sacramento Kings where she developed and directed all public relations and media activities for business operations. Before joining the Kings, she ran Braden Strategies, and served as Vice President at Mercury Public Affairs. She first moved to Sacramento in 2006 to serve as Deputy Communications Director for Governor Arnold Schwarzenegger where she developed and executed state, national and international earned media campaigns on the Governor's economic, infrastructure, energy, and agricultural policies.