The Law Enforcement Chaplaincy Sacramento (LECS) is a faith-based, non-profit 501(c)(3) organization that provides trauma response and care to first responders and their families, as well as community members, 24/7. LECS chaplains offer confidential support, guidance, and empathy during times of crisis, serving all individuals regardless of religion, race, ethnicity, age, gender, or sexual orientation. They also provide in-person death notifications for the Coroner’s office and support law enforcement agencies at local, state, and federal levels. Established in 1977, LECS has been serving Sacramento County for over 40 years.
Printing Services: MKTNG facilitated printing services for an LECS event, which included four 24×36-inch foam core full-color posters and 200 pages (8.5×11 inches) to be printed and cut in half to create 400 programs. Ribbon Cutting Event Support: MKTNG attended the ribbon cutting ceremony for the new LECS building, which features dedicated offices for head chaplains and a new training center. Scott Eggert, President of MKTNG, spoke at the event, emphasizing the crucial role chaplains play in supporting the community and first responders. He highlighted that the new facility would allow for more comprehensive training sessions, benefiting both chaplains and officers. His speech underlined that investing in LECS means investing in the resilience of first responders, the healing of neighbors, and the strength of the community.
Project Overview
MKTNG partnered with LECS on several key initiatives, including a significant logo revision project, printing services for an event, and support for their ribbon cutting ceremony. Logo Revision and Branding: LECS sought to revise its logo and create new swag. Given the quality of their existing logo file and the extent of desired changes, MKTNG decided to start from scratch, providing a wholesale new mock-up of the logo. MKTNG presented multiple logo options, including variations with and without a banner, with “Sacramento” or “Est. in 1977,” and alternative flag designs. MKTNG also suggested “Paraclete” as a sub-brand name for LECS’s consulting services, offering to incorporate it into the logo to differentiate these services. Additionally, MKTNG refined the logo by incorporating a blue circle with a yellow/golden trim, reflecting California’s official colors, and darkened the inner star’s background to highlight the oak leaves. The wavy banner in the original logo was replaced with a gentle arch for improved legibility of the “Chaplain” label.Printing Services: MKTNG facilitated printing services for an LECS event, which included four 24×36-inch foam core full-color posters and 200 pages (8.5×11 inches) to be printed and cut in half to create 400 programs. Ribbon Cutting Event Support: MKTNG attended the ribbon cutting ceremony for the new LECS building, which features dedicated offices for head chaplains and a new training center. Scott Eggert, President of MKTNG, spoke at the event, emphasizing the crucial role chaplains play in supporting the community and first responders. He highlighted that the new facility would allow for more comprehensive training sessions, benefiting both chaplains and officers. His speech underlined that investing in LECS means investing in the resilience of first responders, the healing of neighbors, and the strength of the community.
Outcome
Through these collaborations, MKTNG provided LECS with a comprehensive brand refresh, essential printing materials for a key event, and a strong public presence at their new facility’s inauguration. The new logo designs offered a more flexible and authentic representation of LECS. The printing services ensured LECS had the necessary materials for their event. MKTNG’s participation in the ribbon cutting ceremony helped articulate the vital mission and impact of LECS within the community.Want to show your brand some care? Sign up to begin your FREE marketing assessment.