Glīd Technologies

Glīd Technologies is developing autonomous rail-to-road vehicles, aiming to redefine logistics with their “Glider”. Glīd’s mission is to redefine logistics with autonomous, electrified transport that bridges road and rail, setting new standards for efficiency, safety, and sustainability. Their target audience includes potential customers in the transportation, logistics, and infrastructure industries, as well as investors, venture capitalists, industry influencers, thought leaders, and media outlets. Glīd operates on a Hardware-as-a-Service (HaaS) model.

Project Overview

MKTNG engaged with Glīd Technologies to support their brand elevation, focusing primarily on online communications, press releases, pitch decks and their Year in Review video for 2024. MKTNG also facilitated introductions and discussions with investors and grant funding partners to explore opportunities for Glīd’s innovative solutions. Early Branding and Comms: We partnered with Glid early on to ensure their online presentation and communication were consistent across all platforms. Our focus was on developing a unified brand voice and visual style that resonated in their social media, outreach materials, and digital advertisements, rather than their website, to establish a cohesive and recognizable presence

Outcome

MKTNG’s collaboration with Glīd Technologies resulted in a roadmap to elevate their brand and support sales, with a focus on consistent design and lead generation. Furthermore, MKTNG successfully connected Glīd with potential grant funding partners, opening avenues for financial support for their autonomous vehicle development, particularly through programs aimed at reducing emissions in port facilities. These efforts aim to support Glīd in achieving its mission of transforming the future of mobility and logistics.