Innovative Ad Campaigns for Increased Brand Presence

BrightWork Realty Advocates is a real estate group serving the East Bay Area in Northern California. They partner with their clients to help them make smart, solutions-based real estate choices to achieve their real estate goals. Keeping top of mind in the residents of the communities they service is crucial to their success and growth.

Our Approach

We created digital display ad campaigns for each agent and an enticing incentive program they have to offer to those looking to sell their homes for top dollar that were served to the surrounding local communities. Each campaign ran to a targeted audience of interested parties browsing online and, where applicable, to a CRM match audience.

Outcome

The campaigns have increased the number of people visiting the BrightWork Realty website and increased the number of impressions the ads have generated by 458% from the previous year. The branded messaging of the ads has generated increased brand awareness in the agents’ targeted geographical target areas.