Remember the good old days when getting a mention in the local paper was a big win? Well, those days are gone, and pitching stories to the media is starting to seem like it matters as much as a political campaign’s yard sign strategy.
Beyond just the 24/7+ news cycle, vanishing beat reporters, and shrinking newsrooms, today’s media landscape feels like a chaotic cocktail party where everyone’s trying to get a word in edgewise.
Your carefully crafted press release? It’s competing with cat videos and WWIII.
While securing positive earned media coverage will always provide an organization with a certain level of credibility, third-party validation, and exposure, it’s becoming harder and harder to place compelling stories in a timely manner. You have no control over the outcome and framing, and competition for coverage has never been fiercer.
Organizations with limited local media and/or time, staff, resources, or bandwidth should consider hosting their own content party instead.
Your Website: The New Media Hub
Think of your website as your organization’s broadcasting station. It’s prime real estate in the digital world, and you own every square pixel, which, in turn, enables you to:
- Control the Narrative: When you rely on external media, your message can get lost in translation. You’re the author, editor, and publisher with your own platform. No more misquotes or out-of-context sound bites.
- Build Direct Relationships: Imagine having a direct line to your audience; no intermediaries required.
- Mine for Data & Analytics: Every click, share, and comment is valuable information. Use it to refine your strategy and understand what resonates with your targeted audiences.
- Boost SEO: Regular, high-quality content on your site? Google loves that almost as much as it loves harvesting our data for profit. Content = Google Juice!
- Operate with Flexibility & Speed: Is there breaking news in your industry? You can react in real-time and on your terms (which can lead to media coverage, BTW).
Ready to get started? Contact us today—Call 855-MKTNGCO or click here!
GO DEEPER:
- Controlling the Narrative Around Your Brand – It Begins at Home, on Your Website
- The Content Ecosystem: From Blog to Inbox to Feed
- Building Your Content Machine: 9 Tips for Success
(AI Disclaimer: proofed by Grammarly and lightly edited using Claude)
