Now, let’s talk about turning your website into a content powerhouse.
Picture this: a monthly newsletter that’s actually anticipated, not immediately relegated to the spam folder. Social media posts that spark conversations, not eye-rolls. Videos that people share voluntarily, not just to win a contest. And podcasts that make commutes fly by.
Start with Blogs: This is your content home base. Aim for a mix of timely posts and evergreen content that showcases your expertise. Think of your blog as the foundation of your content pyramid—everything else will build from here. Don’t be afraid to dive deep into topics that matter to your audience. Remember, you’re not just sharing information; you’re building trust and establishing authority in your field.
Craft a Must-Read Newsletter: Distill your best content into a monthly digest. Add thought-leadership reflections and insights to make subscribers feel like insiders. Your newsletter is your direct line to your audience’s inbox – make it count. Consider including exclusive content or early access to new resources to give subscribers a real reason to open that email. NOTE: Your newsletter is a portal to your media. It is not a long slog of content. Instead, use images or teasers linked to your website and/or social media where you can leverage traffic or create opportunities for engagement.
Expand Your Story-Telling: People crave authenticity, so peel back the curtain and let your targeted audiences peek behind the scenes. Profile staff, volunteers, leadership, and even clients—whoever are the beating hearts of your organization. Remember, folks are less interested in slick product pitches and more keen on understanding the values and mission driving your work. Share your origin story, showcase a day in your team’s life, or offer thought leadership that positions you as an industry trailblazer. When you open up, it humanizes your brand and builds trust. Share the struggles, the triumphs, and the everyday moments that make your organization tick. It’s not just story-telling; it’s building lasting engagement and brand loyalty.
Create Social Media Magic: Don’t just copy-paste your blog posts. Adapt content for each platform. On LinkedIn, you might share a detailed case study, while on Twitter, you’re distilling complex ideas into bite-sized wisdom. And Instagram? That’s where you show the human side of your brand. Mix it up, keep it fresh, and always, always engage with your followers in the comments section. The companies have gamified engagement, and the rules are constantly changing, so stay on top of the best tactics to hack the algorithm.
Lights, Camera, Action: Video content doesn’t have to mean a Hollywood production. Start simple with subject matter expert interviews or behind-the-scenes glimpses. The key is authenticity, not perfection. Your audience craves genuine connection, not polished corporate speak. Try a weekly “Ask Me Anything” session with your leadership team or a monthly industry roundup. And remember to repurpose that video content – a 30-minute interview can become multiple social media clips, blog posts, and newsletter features.
Podcasts for the Win: If your CEO can talk for hours about your industry (and let’s face it, they probably can), why not use those monologues? Use this medium to explore complex topics, share stories, and build community. And here’s a pro tip: invite staff, industry leaders, or clients as guests. It’s not just great content; it’s relationship-building and networking rolled into one. Can you perform all this on video? Now, you have video and audio content that can be edited into short clips and shared on social media platforms.
In a world where attention is the new currency, owning your content platform isn’t just smart—it’s essential. Are you ready to build your digital soapbox and start shouting from the rooftops? Contact us today—call 855-MKTNGCO or click here!
GO DEEPER:
- The Media Landscape: A Crowded Party
- Controlling the Narrative Around Your Brand – It Begins at Home, on Your Website
- Building Your Content Machine: 9 Tips for Success
(AI Disclaimer: proofed by Grammarly and lightly edited using Claude)
