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In the midst of AI’s meteoric rise, there’s a conversation not happening nearly enough outside tech conferences and industry echo chambers. While Silicon Valley debates the philosophical implications of frontier models, most professionals are asking much more practical questions: “How does this actually help me serve my clients better?” and “Is this worth my limited time and resources?” and “What are the ethical considerations?” and “Which tool is best for…
National media coverage can feel like winning the PR lottery. There’s nothing quite like telling a client, “We landed the Washington Post” or “CNBC wants you on tomorrow” or “Joe Rogan read your book, when can you fly to Austin?” The celebration emails fly, champagne corks pop, and for a moment (and just a moment), you feel like you can do anything. And seasoned communications professionals know a crucial truth:…
For decades, the press release reigned supreme in the communications kingdom—a formal declaration to the world that something important was happening. Write it up, blast it out on a newswire, and wait for journalists to come calling. But is this trusty tool still relevant in today’s overcrowded and fragmented media landscape? The short answer: yes, but with an asterisk. Public relations as a standalone strategy is starting to feel as…
- Laura Braden
- 3 min read
- — AI
In the midst of AI’s meteoric rise, there’s a conversation not happening nearly enough outside tech conferences and industry echo chambers. While Silicon Valley debates the philosophical implications of frontier models, most professionals are asking much more practical questions: “How does this actually help me serve my clients better?” and “Is this worth my limited time and resources?” and “What are the ethical considerations?” and “Which tool is best
- Laura Braden
- 3 min read
- — News, Podcasts, Public Relations
National media coverage can feel like winning the PR lottery. There’s nothing quite like telling a client, “We landed the Washington Post” or “CNBC wants you on tomorrow” or “Joe Rogan read your book, when can you fly to Austin?” The celebration emails fly, champagne corks pop, and for a moment (and just a moment), you feel like you can do anything. And seasoned communications professionals know a crucial
- Laura Braden
- 3 min read
- — Public Relations
For decades, the press release reigned supreme in the communications kingdom—a formal declaration to the world that something important was happening. Write it up, blast it out on a newswire, and wait for journalists to come calling. But is this trusty tool still relevant in today’s overcrowded and fragmented media landscape? The short answer: yes, but with an asterisk. Public relations as a standalone strategy is starting to feel
- Theresa Christian
- 3 min read
- — Culture, News
This year, MKTNG celebrates a decade of crafting compelling marketing strategies and delivering impactful results for our clients. It’s a milestone that fills us with pride and gratitude. But every journey has a beginning, and ours started with a spark – a moment of realization, a leap of faith, and a relentless drive to do things differently. To commemorate this special occasion, we sat down with our founder, Scott
- Laura Braden
- 3 min read
- — Nonprofits, Trauma Informed, Uncategorized
As communications and marketing professionals, we can amplify voices, shape narratives, and drive social change. But with that power comes a profound responsibility—especially when working with trauma survivors. By adopting trauma-informed approaches, we can ensure our storytelling empowers rather than exploits and heals rather than harms. Why Trauma-Informed Communications Matter Trauma is pervasive in our society. Studies show that 70% of U.S. adults have experienced at least one
- Laura Braden
- 3 min read
- — Public Relations
In construction, infrastructure, and development, success isn’t just about blueprints and bulldozers. It’s about building something equally important: trust and goodwill within the communities where projects take shape. Forward-thinking companies are recognizing that proactive communication and community engagement aren’t just nice-to-have extras—they’re essential strategies for ethical business practices and long-term success. Let’s face it: construction projects impact communities. They bring noise, traffic disruptions, and changes to familiar landscapes. These
- Laura Braden
- 3 min read
- — AI
In the midst of AI’s meteoric rise, there’s a conversation not happening nearly enough outside tech conferences and industry echo chambers. While Silicon Valley debates the philosophical implications of frontier models, most professionals are asking much more practical questions: “How does this actually help me serve my clients better?” and “Is this worth my limited time and resources?” and “What are the ethical considerations?” and “Which tool is best
- Laura Braden
- 3 min read
- — News, Podcasts, Public Relations
National media coverage can feel like winning the PR lottery. There’s nothing quite like telling a client, “We landed the Washington Post” or “CNBC wants you on tomorrow” or “Joe Rogan read your book, when can you fly to Austin?” The celebration emails fly, champagne corks pop, and for a moment (and just a moment), you feel like you can do anything. And seasoned communications professionals know a crucial
- Laura Braden
- 3 min read
- — Public Relations
For decades, the press release reigned supreme in the communications kingdom—a formal declaration to the world that something important was happening. Write it up, blast it out on a newswire, and wait for journalists to come calling. But is this trusty tool still relevant in today’s overcrowded and fragmented media landscape? The short answer: yes, but with an asterisk. Public relations as a standalone strategy is starting to feel
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- Theresa Christian
- 3 min read
- — Culture, News
This year, MKTNG celebrates a decade of crafting compelling marketing strategies and delivering impactful results for our clients. It’s a milestone that fills us with pride and gratitude. But every journey has a beginning, and ours started with a spark – a moment of realization, a leap of faith, and a relentless drive to do things differently. To commemorate this special occasion, we sat down with our founder, Scott
- Laura Braden
- 3 min read
- — Nonprofits, Trauma Informed, Uncategorized
As communications and marketing professionals, we can amplify voices, shape narratives, and drive social change. But with that power comes a profound responsibility—especially when working with trauma survivors. By adopting trauma-informed approaches, we can ensure our storytelling empowers rather than exploits and heals rather than harms. Why Trauma-Informed Communications Matter Trauma is pervasive in our society. Studies show that 70% of U.S. adults have experienced at least one
- Laura Braden
- 3 min read
- — Public Relations
In construction, infrastructure, and development, success isn’t just about blueprints and bulldozers. It’s about building something equally important: trust and goodwill within the communities where projects take shape. Forward-thinking companies are recognizing that proactive communication and community engagement aren’t just nice-to-have extras—they’re essential strategies for ethical business practices and long-term success. Let’s face it: construction projects impact communities. They bring noise, traffic disruptions, and changes to familiar landscapes. These
- Laura Braden
- 3 min read
- — Content Marketing
In today’s digital landscape, creating compelling content isn’t just about writing well—it’s about building a robust content machine that consistently delivers value to your audience. Whether you’re a seasoned marketer or a budding entrepreneur, mastering the art of content creation and distribution can significantly boost your online presence and engagement. This post explores nine essential tips to help you construct a powerful content strategy that resonates with your audience
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