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Join us for a dynamic conversation with Erica Johnson on the MKTNG 10 Year Podcast! A true force in marketing and community impact, Erica’s journey is a testament to passion and perseverance. Currently, the Associate Director of Brand Marketing at the American Foundation for Suicide Prevention (AFSP), Erica, ensures the marketing engine runs smoothly, making a profound difference one campaign at a time. In this episode, we rewind to Erica’s...
Join us as we celebrate MKTNG’s 10th anniversary with a special interview featuring our very first employee, Angela Ficarelli! In this episode, we take a trip down memory lane, discussing the early days of MKTNG and Angela’s pivotal role in building our client relationships and innovative strategies. Angela, now the marketing and business development director at Hilltop Radiology, shares her experiences and insights from her time at MKTNG, including memorable...
In the midst of AI’s meteoric rise, there’s a conversation not happening nearly enough outside tech conferences and industry echo chambers. While Silicon Valley debates the philosophical implications of frontier models, most professionals are asking much more practical questions: “How does this actually help me serve my clients better?” and “Is this worth my limited time and resources?” and “What are the ethical considerations?” and “Which tool is best for...
Blog-ish Categories
- Theresa Christian
- 3 min read
- — 10th Anniversary, Culture, Podcasts
Join us for a dynamic conversation with Erica Johnson on the MKTNG 10 Year Podcast! A true force in marketing and community impact, Erica’s journey is a testament to passion and perseverance. Currently, the Associate Director of Brand Marketing at the American Foundation for Suicide Prevention (AFSP), Erica, ensures the marketing engine runs smoothly, making a profound difference one campaign at a time. In this episode, we rewind to
- Theresa Christian
- 3 min read
- — 10th Anniversary, Culture, Podcasts
Join us as we celebrate MKTNG’s 10th anniversary with a special interview featuring our very first employee, Angela Ficarelli! In this episode, we take a trip down memory lane, discussing the early days of MKTNG and Angela’s pivotal role in building our client relationships and innovative strategies. Angela, now the marketing and business development director at Hilltop Radiology, shares her experiences and insights from her time at MKTNG, including
- Laura Braden
- 3 min read
- — AI
In the midst of AI’s meteoric rise, there’s a conversation not happening nearly enough outside tech conferences and industry echo chambers. While Silicon Valley debates the philosophical implications of frontier models, most professionals are asking much more practical questions: “How does this actually help me serve my clients better?” and “Is this worth my limited time and resources?” and “What are the ethical considerations?” and “Which tool is best
- Laura Braden
- 3 min read
- — News, Podcasts, Public Relations
National media coverage can feel like winning the PR lottery. There’s nothing quite like telling a client, “We landed the Washington Post” or “CNBC wants you on tomorrow” or “Joe Rogan read your book, when can you fly to Austin?” The celebration emails fly, champagne corks pop, and for a moment (and just a moment), you feel like you can do anything. And seasoned communications professionals know a crucial
- Laura Braden
- 3 min read
- — Public Relations
For decades, the press release reigned supreme in the communications kingdom—a formal declaration to the world that something important was happening. Write it up, blast it out on a newswire, and wait for journalists to come calling. But is this trusty tool still relevant in today’s overcrowded and fragmented media landscape? The short answer: yes, but with an asterisk. Public relations as a standalone strategy is starting to feel
- Theresa Christian
- 3 min read
- — 10th Anniversary, Culture, News
This year, MKTNG celebrates a decade of crafting compelling marketing strategies and delivering impactful results for our clients. It’s a milestone that fills us with pride and gratitude. But every journey has a beginning, and ours started with a spark – a moment of realization, a leap of faith, and a relentless drive to do things differently. To commemorate this special occasion, we sat down with our founder, Scott
- Laura Braden
- 3 min read
- — Nonprofits, Trauma Informed, Uncategorized
As communications and marketing professionals, we can amplify voices, shape narratives, and drive social change. But with that power comes a profound responsibility—especially when working with trauma survivors. By adopting trauma-informed approaches, we can ensure our storytelling empowers rather than exploits and heals rather than harms. Why Trauma-Informed Communications Matter Trauma is pervasive in our society. Studies show that 70% of U.S. adults have experienced at least one
- Laura Braden
- 3 min read
- — Public Relations
In construction, infrastructure, and development, success isn’t just about blueprints and bulldozers. It’s about building something equally important: trust and goodwill within the communities where projects take shape. Forward-thinking companies are recognizing that proactive communication and community engagement aren’t just nice-to-have extras—they’re essential strategies for ethical business practices and long-term success. Let’s face it: construction projects impact communities. They bring noise, traffic disruptions, and changes to familiar landscapes. These
- Laura Braden
- 3 min read
- — Content Marketing
In today’s digital landscape, creating compelling content isn’t just about writing well—it’s about building a robust content machine that consistently delivers value to your audience. Whether you’re a seasoned marketer or a budding entrepreneur, mastering the art of content creation and distribution can significantly boost your online presence and engagement. This post explores nine essential tips to help you construct a powerful content strategy that resonates with your audience
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- Laura Braden
- 3 min read
- — Content Marketing
Now, let’s talk about turning your website into a content powerhouse. Picture this: a monthly newsletter that’s actually anticipated, not immediately relegated to the spam folder. Social media posts that spark conversations, not eye-rolls. Videos that people share voluntarily, not just to win a contest. And podcasts that make commutes fly by. Start with Blogs: This is your content home base. Aim for a mix of timely posts and
- Laura Braden
- 3 min read
- — Content Marketing, Website Development
Remember the good old days when getting a mention in the local paper was a big win? Well, those days are gone, and pitching stories to the media is starting to seem like it matters as much as a political campaign’s yard sign strategy. Beyond just the 24/7+ news cycle, vanishing beat reporters, and shrinking newsrooms, today’s media landscape feels like a chaotic cocktail party where everyone’s trying to
- Laura Braden
- 3 min read
- — Branding, Content Marketing, Digital Advertising, Website Development
How do you ensure your brand’s voice is heard in a world where everyone is shouting, and everything feels on fire? How do you get your message if you live in a rural community where the nearest newspaper is over two hours away? When current or prospective clients are in search of the latest news related to your company or projects, where would they turn? In the ever-evolving media
- Laura Braden
- 3 min read
- — Culture, Trauma Informed
Author and therapist Resmaa Menakem defines trauma as “a thing or things that happened either too much, too soon, too fast, or for too long without something being attended to by something reparative or healing.” Trauma is common and pervasive and can impede an individual’s health, creativity, focus, and ability to thrive in the workplace. Nearly 60% of American men and 50% of women have experienced at least one
- Laura Braden
- 3 min read
- — AI, Content Marketing
As communications and marketing professionals, we’ve watched with fascination as artificial intelligence (AI) has transformed our industry. From chatbots to content generation tools, AI is undeniably powerful in helping streamline processes, boost productivity, enhance creativity, and improve audience engagement. The marketplace has been proliferated with tools and apps promising MAGICAL results (the symbol most companies are using to denote AI is magic sparkles ✨). However, in many respects, the
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