MKTNG was approached by the SacPro investment team to advise on options they were considering for advertising campaigns. We discovered that among their business consulting services, was restaurant consulting. These revenue rich services were diminished among the dozens of services the company provided to businesses of all types.
MKTNG advised the investors to create a subsidiary which would operate independently as a restaurant operations consulting company, deploying restaurant rescue programs.
The company was put through the MKTNG brand positioning program and Dine Pros was born. Positioned as the “Eatery Experts” Dine Pros are the superheroes that save struggling restaurants.