Servicing an upscale but unique clientele in Roseville, Aurora was in search of a brand that communicated class, but helped them to stand-out among the many beauty salons in the Roseville area.
After the MKTNG brand positioning process revealed the target demographic and the opportunity in the region served by Aurora, a visual solution was sought that would reach the target demographic without disappearing among the many competitors in the area.
After several options were considered, one design became an obvious solution. The lips logo was youthful and impacting. Additionally, a mole was added to the logo to evoke the romance and beauty of Cindy Crawford or Marilyn Monroe, communicating elegance and personality.